The term Digital Marketing comprises of different Digital Methods and platforms through which customers can be reached easily, and offered products and services, without stress. Professional digital marketers understand how each Digital Marketing strategy works, and which is best suited for what business and how it can reach set goals. Digital marketing is all about effective planning and implementation.
But, for a Professional or business to know which suits the business more, it is better to know and understand deeply the terminologies in digital marketing. Some important terminologies in digital marketing that cannot be overlooked are SEO, SEM, SMO, and SMM. What do they mean, what do they do, and how do they help business in Digital Marketing?
What is SEO?
SEO is fully known as Search Engine Optimization. It is a very important digital marketing tool that consists of several elements. SEO is important in business because it makes a business website more visible, and visibility converts to higher traffic, and this mostly bring in more customers. SEO primarily means optimizing your website to rank higher in search engine result pages. The three types of SEO are On-Page SEO, off-Page SEO, and technical SEO.
SEO works by using specific keywords when designing a website, or a blog post. The search engines have algorithms that they follow and without understanding and following these algorithms, it would be impossible to rank high organically. These keywords are based on words that prospective customers type into the search engine when looking for a piece of particular information, product or service, and if a business understands the type of customers it has, it would be easy to determine the keywords to use on their website to rank higher.
Advantages of SEO to Digital Marketing ?
1 ) It leads to increased visibility and rankings on Search Engine Results Pages (SERP). This means that it is easy for customers to find your business once they search online
2 ) It leads to an increase in web traffic, and this leads increased client base in business.
3 ) SEO helps reduce costs in terms of business marketing and advertising. It is relatively cheap and involves limited stress if planned by a professional.
4 ) SEO improves a business’s website interface with customers, etc.
What is SEM ?
SEM is also known as Search Engine Marketing. It is a paid form of advertising on search engine results pages. SEM often uses pay per click, which means that the business advertisers pay only when a prospective customer clicks on the advert.
SEM involves a lot of researching, planning and positioning these business website adverts on the search engines to get visibility and increase conversion rates. Using SEM for businesses in digital marketing is a faster way to drive traffic to a website, and here the results are fast-paced. SEM does not stand alone, as it involves SEO, using the right keywords, competitive analysis, listings and search engine algorithms that help drive traffic to the website. One of the most popular paid search advertising on search engines is Google Ads, and it is only paid for when it is clicked on.
How does SEM help businesses in Digital Marketing ?
1 ) One of the most important functions of SEM in businesses is that it allows business advertisers to put up their adverts upfront to customers, who want to patronize when they want to buy immediately.
2 ) SEM drives more traffic to a business website faster, etc.
What is SMO ?
It is also known as Social Media Optimization. It is a digital marketing strategy that allows businesses to create awareness for themselves, products and services, using social media platforms and communities to create publicity. Using SMO, allows a business to create an impression they want customers to have about their business. Today people are all over the internet, mostly on social media platforms, and it is easier to connect with audience on social media than on the website. Using SMO, helps a brand to strengthen its value and increase its visibility while reaching its prospective customers.
How does SMO help Businesses in Digital Marketing ?
1 ) It gives a business the platform to become more engaging in search engines. This allows the business to gain more visibility online.
2 ) It allows a business to interact with already existing customers, and also bring new customers on board.
3 ) It allows a business to be creative and open-minded in creating content.
4 ) It allows the business to speak to its anonymous audience who have different characteristics but are bound by that brand, etc.
What is SMM ?
It is also known as Social Media Marketing, and it is a paid form of social media advertising. It is a strategy that involves using paid adverts to promote brand awareness solely on social media platforms. The future of the internet is social media, and most businesses now maximize this opportunity by creating social media pages for their businesses, but beyond that, some brands now pay for sponsored advertisements on these sites. The advertisements on these sites are cheaper compared to the traditional means of advertising and marketing businesses.
How does SMM help Businesses in Digital Marketing ?
1 ) Helps in brand promotion and brand awareness
2 ) Increases the number of visitors to a site
3 ) Customer feedback is always guaranteed
4 ) Gives customers needed information about promo and discount offers
5 ) Helps the Public Relations aspect of a business, etc.
In conclusion, if you want your business to grow beyond leaps, it is necessary to understand how each of these terms works, and if it is necessary to use some or use all. After all, the main aim of any business is to make a profit and to get the money you have to be willing to also spend money in digital marketing.