Digital marketing is the Marketing of products, goods, and services using the internet using technological devices. Digital marketing is a term that has changed the business world for the better. Putting local businesses on the internet that breaks geographical barriers. Lots of businesses in today’s world engage in digital marketing to increase their visibility and to get more customers and increase their conversion.
There are digital marketing Professionals who help advice businesses about their Marketing plans and how to use these strategies to improve their businesses. marketing strategies include Search Engine Optimization, Email Marketing, Social Media Marketing, Content Marketing, etc.
Digital marketing and branding are quite synonymous, but each term is distinctively different from the other, and performing different roles. Digital marketing is putting your business brand and product out to the public, while branding is about your business image and what your business represents. Branding comes before Digital Marketing, and without branding Digital Marketing goals become weak.
Branding is the foundation and core of Marketing, and it helps you to define everything your business stands for and what it represents. With branding, a business can define its market and its product and what they want the public to know about them.
Branding is your business strategy, while Digital Marketing is how you want to achieve these goals and strategies. For a business to fully determine what their brand is, some questions need to be asked like:
– What are your principles and values?
– What is your business mission?
– What are your business goals?
– What do you want to offer your target audience?
– What differentiates your brand from competitors?
– What are your communication features?
– How do want people to view your business?
– How do you want customers to view your business brand?
Answering these questions objectively will help you understand the distinct differences between branding and digital marketing. Branding helps to highlight the things that you want your customers to know about you, and the benefits they should expect when they patronize your business. Branding hardly changes over time, and the questions do not change or vary from business to business.
Digital marketing, on the other hand, changes from time to time. This is so because it makes use of the internet and technological gadgets, and they evolve from time to time and become better. Also, marketing strategy like SEO that survives on the algorithms provided by Search engines, these algorithms changes periodically.
Digital Marketing keeps your customers wanting more, while good branding includes attributes like quality, commitment,communication, convenience, for it to be objective and provide the best answers. Branding is a daily task that must be done as long as the business exists, as long as there are customers and as long as the business is making a profit.
Marketing, whether done by professionals, freelancers or by the business itself, when invested into (time or energy), spreads over some time and yields good results when done properly.
Finally, if Digital Marketing is perfected and invested into, whereas the branding foundation is shaky, the customers will not feel connected, and then the investment becomes a waste. For a business to function well, the two terms have to co-exist and properly harnessed to yield the required results.