If you want to grow your small business, learn how to use stories. Storytelling is an effective tool for establishing connections, especially in this age, where having a strong connection with your target audience is paramount to increasing online sales and growing your small business.
Customers are more inclined to buy from brands they trust, and storytelling can help you build trust.
Storytelling involves using stories to engage and connect with your audience. It allows for a deeper connection with them, enhances brand awareness, and increases online sales. In today’s business world, customers have the power. So, if you provide a good customer experience, it will help enhance brand visibility and grow your business. With storytelling, you can offer a great customer experience.
Although storytelling is an effective tool to grow your small business, if not well implemented can affect your results. Here are five tips to consider when using storytelling to grow your small business:
1. KNOW YOUR AUDIENCE
To effectively use storytelling to grow your small business, you have to know your audience. Everyone may not connect with your story, so quit trying to structure your message to fit everyone. The first step to connecting with your audience is to know them, their desires and pain points, what products they currently have access to, and how you can improve your product to meet their unmet needs.
When you have this information, you can structure your story to hit the right emotions in your target audience and cause them to take the desired action. Here are a few tips on how to know your audience.
- Conduct thorough market research
- Create a buyer persona
- Use surveys
- Spy on your competitors and note questions people are asking
- Online forums, etc.
With these tips, you can create a brilliant strategy to deliver your story the right way to boost brand integrity, increase online sales, and grow your small business.
2. UNDERSTAND YOUR PURPOSE
A brand can use storytelling to share content about itself and its purpose. When trying to sell a product, you do not sell the product itself, instead; you sell the benefits of that product. So, when sharing your story, gravitate towards the benefit/purpose of your product or service. They do not care whether your product is the best, others have said that. Your brand’s purpose is unique to you and can help you stand out amongst your competitors.
The beautiful thing about using storytelling to grow your small business is that your target audience remembers the story more than any random content seen online. It is also unique to you because no one can share it as you do. Due to this uniqueness, it makes it easier for your audience to connect and remember your brand. These will improve brand awareness, increase online sales, and grow your business.
3. USE THE RIGHT PLATFORM
When trying to grow your business, you need to know the platform where your target audience usually hangout and structure your storytelling to fit into what works on that platform. For example, if your target audience is majorly on Instagram, leverage reels, short videos, and graphics rather than written text.
Also, rather than trying to be on all social media platforms, fully utilize the one where your target audience is most active. In my opinion, I will suggest being active on two social platforms at a time to get the best outcome. If you consider this, your chance of getting the desired result is high.
4. DECIDE YOUR CALL TO ACTION
Remember that your storytelling aims to increase online sales and grow your small business. Therefore, it is necessary to have a call to action in your story. The call to action does not have to sound salesy. It could be as simple as:
- Follow this page for more information
- Click the button to subscribe
- Like, share, and comment
Do not assume your audience knows what to do after reading your story. Therefore, you need to guide them to take the desired action.
A call to action can help you consistently keep getting your audience’s attention, especially if they subscribe to your email list. In the long run, they will become customers, which will increase online sales, and grow your small business.
5. BE CONSISTENT
You can use storytelling to grow your small business, but it also requires consistency. Consistency will help you improve brand awareness, increase online sales, and ultimately grow your small business. To be consistent, create strategies to help you connect better with your audience.
Consistency involves showing up with value always when you are communicating with your audience. Without having a proper strategy, you can put in 100% effort in your first few weeks and return to ground zero afterward. So, you must have a working strategy to help you remain consistent in the long run.
This is vital if you want to grow your small business.
Remember, consistency transforms average to exceptional.
Seeing entrepreneurs putting efforts into growing their small businesses is a good thing. I am glad you could read to this point. Why?
Because I have an exciting offer for you. You can get maximum results in your business with little effort from you.
Webhoster.ca is a digital marketing agency passionate about helping entrepreneurs like you expand their business revenue and increase brand visibility. If this interests you, contact Webhoster.ca today to find out about this mouth-watering offer tailor-made to suit your business needs.
