If I may ask, why do you want to grow your small business?
Don’t get surprised by that question. People go into business for several reasons and as result, have different opinions about business
When starting a business, the first thing to ask yourself is what the value of your product or service is to your potential customers. Also, more than that, there is the need to know how to reach your potential customers. I believe you know that whatever business you want to start, there will already be competitors in that industry. This is more reason to develop ways you can use to reach your potential customers, showcase your offer, and grow your business.
In this blog, I will share seven smart ways you can grow your small business online
1. Know your target audience
The first thing to do when developing ways to grow your small business is to know who your product/service is for, i.e., your target audience How do you find your target audience if you don’t know them? Knowing your audience is crucial to the success of your business. There are a few things to consider.- Age, demographics, gender
- Preferred social platform
- Career/Job
- Desires, aspirations, pain points, etc.
2. Have an excellent website
If you want to grow your small business online, you need to pay attention to your website.
Why is this? Because your website serves as your online office, so when people are looking to get more information about your product or service, they will check your website. Remember, a good first impression matters and will help enhance brand visibility. How do you create a good first impression on your website?- Improve website speed and performance
- Make your site attractive by using the right color combination
- Ensure it is easy to navigate
- Optimize your site for mobile
- Publish attention-grabbing and informative content
3. Leverage social media
To grow your small business online, you need to be active on at least one social media platform. With over 4.62 billion active social media users spending an average of 2hrs 27mins, there is no reason you shouldn’t be active on at least one. Visibility is one of the key ways to grow your small business online, so if you want to be visible to your target audience, you need to position your business to be found. Social media, amongst others, is a tool that will aim to enhance visibility and grow your small business online.4. Build your email list
As a business owner who wants to grow a small business, it is important to build relationships and strong connections with your target audience. You can achieve this with your email list. Building an email list is a type of permission-based marketing whereby the customer has given you consent to update them about your product or service.5. Use Content Marketing
One of the core purposes of a business is to offer value. Content marketing involves creating and distributing valuable and engaging content that provides your target audience with information about your product/service and guides them in making a buying decision. Depending on the platform you are using to distribute your content, it is important you know what works and create your content accordingly. Here is a list of the forms of content that we have;- Blog posts.
- Emails.
- Social media content.
- Guides.
- eBooks.
- Video content.
- Webinars.
- Case studies
- White papers.