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8 EASY AND SMART WAYS TO GROW YOUR SMALL BUSINESS ONLINE

8 EASY AND SMART WAYS TO GROW YOUR SMALL BUSINESS ONLINE

Joseph Marrello

If I may ask, why do you want to grow your small business? Don’t get surprised by that question. People go into business for several reasons and as result, have different opinions about business When starting a business, the first thing to ask yourself is what the value of your product or service is to your potential customers. Also, more than that, there is the need to know how to reach your potential customers. I believe you know that whatever business you want to start, there will already be competitors in that industry. This is more reason to develop ways you can use to reach your potential customers, showcase your offer, and grow your business. In this blog, I will share seven smart ways you can grow your small business online

1. Know your target audience

The first thing to do when developing ways to grow your small business is to know who your product/service is for, i.e., your target audience How do you find your target audience if you don’t know them? Knowing your audience is crucial to the success of your business. There are a few things to consider.
  • Age, demographics, gender
  • Preferred social platform
  • Career/Job
  • Desires, aspirations, pain points, etc.
With these, you can channel your marketing message to address your target audience, resulting in growth.

2. Have an excellent website

If you want to grow your small business online, you need to pay attention to your website.
Why is this? Because your website serves as your online office, so when people are looking to get more information about your product or service, they will check your website. Remember, a good first impression matters and will help enhance brand visibility. How do you create a good first impression on your website?
  • Improve website speed and performance
  • Make your site attractive by using the right color combination
  • Ensure it is easy to navigate
  • Optimize your site for mobile
  • Publish attention-grabbing and informative content

3. Leverage social media

To grow your small business online, you need to be active on at least one social media platform. With over 4.62 billion active social media users spending an average of 2hrs 27mins, there is no reason you shouldn’t be active on at least one.  Visibility is one of the key ways to grow your small business online, so if you want to be visible to your target audience, you need to position your business to be found. Social media, amongst others, is a tool that will aim to enhance visibility and grow your small business online.

4. Build your email list

As a business owner who wants to grow a small business, it is important to build relationships and strong connections with your target audience. You can achieve this with your email list. Building an email list is a type of permission-based marketing whereby the customer has given you consent to update them about your product or service. 

5. Use Content Marketing

One of the core purposes of a business is to offer value. Content marketing involves creating and distributing valuable and engaging content that provides your target audience with information about your product/service and guides them in making a buying decision.  Depending on the platform you are using to distribute your content, it is important you know what works and create your content accordingly. Here is a list of the forms of content that we have;
  • Blog posts.
  • Emails.
  • Social media content.
  • Guides.
  • eBooks.
  • Video content.
  • Webinars.
  • Case studies
  • White papers.
Having an effective content marketing strategy is a great tool to grow your small business online.

6. Optimize for Search engine

The quality of traffic you get to your website, amongst others, will determine your conversion rate, online sales, and business growth. With SEO, you can use the right keywords that your target audience is searching for in your content, making it easy for them to find you. Growing your business online is a visibility game. The more your visibility, the more your target audience knows you, and when rightly done, SEO can enhance your visibility, increase online sales, and grow your small business.

7. Utilize testimonials

Growing your small business can be challenging especially when your business is new and does not have much brand visibility, but with testimonials from customers who have used your product or service, you can eliminate the initial fears new customers may have about your business Always encourage your customers to leave a testimonial either on your website or social media platform. This will help you get more customers and grow your small business online.

8. Give excellent customer service

The after effect of losing a customer may be more than the initial pain of trying to get a new customer. Therefore, you must give your customers the best experience possible because a customer you lose can lead to the loss of more customers. Imagine if you lose a customer who has lots of audiences on social media and they go to their page to talk about your product and how dissatisfied they are. Think about what that will do to your business, likewise, if the scenario was the opposite. So go all out to make sure you leave your customers satisfied, reply to their comments, and attend to their queries on time and passionately. In conclusion, as a business owner trying to grow your business online, it might seem challenging, but that doesn’t mean it’s not achievable. I believe with these few points listed and, when rightly done, will help you grow your business online. If you have questions or require any assistance on how to implement these points, kindly contact Webhoster.ca

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Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.

Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.

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Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.

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Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.

Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis. Ut commodo efficitur neque. Ut diam quam, semper iaculis condimentum ac, vestibulum eu nisl.

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