Managed by ReNew Canada, the Top 100 Project has been the voice of public infrastructure in Canada since 2004. Focusing on real-world projects, its website’s content offers practical solutions for addressing the challenges that may arise when building and maintaining critical assets. Ranging from energy to transit, healthcare, transportation, water, and utilities, Top 100 Projects is an iconic source of information for the infrastructure business.
Advertisers and marketers can rely on ReNew Canada to deliver to the audiences who influence these multi-billion-dollar projects.
The site couldn’t store the database correctly, making it difficult to retrieve relevant information.
Because of the site’s complexity, it was difficult to update the page’s content, leaving it replete with irrelevant and out-of-date information that negatively affected users’ experiences.
The website design and functionality could not meet the demands of the brand.
We created an easy-to-use backend to ensure the site content is up-to-date so visitors can make informed decisions.
The content on the page was rightly stored to aid the retrieval process and to ensure visitors get access to the right information at the right time. This attracted more qualified leads.
To improve functionality and enhance customer engagement, we developed a new website to manage all relevant business information.
The goal of this brand is to rank and profile Canada’s largest public infrastructure projects by producing annual rankings. With this approach, coupled with strategic changes that were done on the site, they achieved the following results:
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