Search Engine Optimization (SEO) is оnе of thе most еffесtivе digitаl mаrkеting ѕtrаtеgiеѕ. It is a process оf gеtting thе best, mоѕt rеlаtеd results on ѕеаrсh engines, Google, Bing, Yаhоо, еtс. SEO iѕ a ѕtrаtеgу under digital mаrkеting аnd it helps buѕinеѕѕеѕ, brands tо knоw which рrоduсtѕ аrе mоѕt popular on ѕеаrсh engines bаѕеd on kеуwоrdѕ.
The four P’s of SEO and digital marketing, are:
1.Product: This is also called a service. It is the most important selling feature in a strategy. It is important to ensure that a product is of quality, and attends to the needs of the customers. The product could be anything as far as it caters to an audience. With the growing nature of Digital Marketing, it is easier for customers to search and locate a product according to their choice. The product in SEO and Digital marketing includes: describing what the product is, the benefits it gives to the customers, how it’s different from other products. It is solely about the product and persuading marketing customers to patronize the brand, using the power of the internet.
3. Price: People would always want value for the money they spend. No one wants to buy a product for a high rate, and not get desired results when he or she could have bought something cheaper and gotten the same results. Customers have budgets when shopping, and they compare products and prices before deciding on which one to buy.
Usually, the value of a product is determined by its price but recently most people just go for what suits their budget. In Digital Marketing one benefit is that it allows the brand to update prices easily, and give price ranges on their websites which is almost impossible for brands that stick to traditional ways.
3. Place: This is where the product is located and how easily accessible it can be located, not physically located but digitally located. Using SEO in digital marketing, it is important to know the right keywords to use in describing the product to make it easier to locate when it is searched for on search engines by customers. In the Digital Marketing world, customers do not have to physically locate stores, but rather just clicks away on their gadgets and they are within reach.
4. Promotion: Naturally, promotion would refer to how products were being marketed to customers, but with the advent of technology, promotion now means how products are marketed to prospective customers using digital marketing to their advantage. In digital marketing, there are various ways of promoting products and brands which include: SEO, Google Ads, Email marketing, Social media, Influencer marketing, and many more ways. So, the issue of promoting products in the digital world is changing periodically to reach a wider and heterogeneous audience.
Conclusion: These four P’s have been used by brands and businesses before the advent of Digital marketing, and they are still relevant to date. The effective use of these P’s in the digital age would boost a business’s customer base. The P’s are all inter-related to one another, and cannot stand alone.