The Internet is huge and Booming, with Digital Marketing taking the center stage. Digital marketing is undoubtedly one of the most effective business marketing strategies today. As much as it has become important in business today, so has SEO Trends also become important.
SEO plays major roles like attracting customers and visitors to the business website, to guests’ articles, blog posts, and other business-related content. In SEO, it is necessary to understand the rules that search engines like Google, Yahoo, and Bing, etc., play by, and non-adherence to these rules lead to low, or no- ranking in search results.
SEO is a sure method to maintain and enhance a business’s online presence. These SEO trends will influence Digital Marketing immensely, and should be harnessed:
Voice Search: Technology is changing, people are conforming. Brands and businesses have started making use of voice search option on their websites, to provide ultimate value to the customer. Using Siri, Google audio search, Alexa, businesses understand that customers can have a complicated request and some keywords may be missing but voice search makes it easier.
Video Engagement: this trend is not new in the Digital Marketing world. But for some reason, it has stayed in the market and is a very effective means. Apart from YouTube, posting market relevant video clips on social media platforms is still a trend. People use live videos to market businesses, products, live events, and more. Faster internet speed, user-friendly social media platforms, are helping online video contents get popular.
Accurate, Factual, Credible News stories :The internet is now at the fingertips of many, people are now also becoming online reporters and so have become careless with the way information online is being spread. There is no longer a gate keeping system to prevent the spread of false, inaccurate and non-credible stories.
It is bad news for a company to be associated with false stories; it reduces the level of loyalty among its customers. It also is not enough to have a well-written article, factuality, credibility, accuracy also make an article or message to attract customers.
Social media searches : Social media is a world that has taken the real world by surprise. It is almost impossible to find an adult currently, who do not have at least one social media profile, social media platforms are being created from to time for different purposes. Social media platforms have also become an important part of digital marketing that cannot be ignored, people now search for products on social media platforms.
User Generated Content (UGC ) : User-generated content is mostly affiliated with social media platforms, and this has also turned to a type of marketing strategy. User generating content was an unpaid norm on social media initially but, organizations and brands started paying people to promote their content and slowly without time, it has become a full-time profession for some.
Influencer Marketing : In Digital Marketing, it is using an individual (celebrity or social media personality), to market and support a business. This trend has been on the rise and is highly influential as opposed to general marketing. Influencers can also act as middlemen between the customers and the company, online.
Awareness Campaigns: Campaigns that involve print media and broadcast media are no longer as effective as they used to be, so awareness campaigns are now being done using social media pages, blogging, vlogging, and more. The world we live in today is a digital world and everyone is online, so to reach a wider audience and to have an effective Digital Market participate online.
Rich media content : It is not always about how verbose an article is, people online always want to save time and jump right into what the point is, so help them achieve that with fewer sentences.
Short, precise, concise words and sentences will help keep customers, while still passing across a strong message. Also, support the short articles with strong media examples or images or videos that will back-up the shortly written article.
Keyword search : A company’s product message can go viral and access millions of people all over the world, but the most important thing is to know how to make product content available for the target audience. It is important to stay up to date with the ever-changing keywords online, by having a good understanding of the target customers.
Quality over quantity : If you are writing long articles or marketing messages, without supporting them with rich media content, at least write something of good quality. It is not about how long but how good . How well were you able to communicate effectively through your piece?