To develop a website with a good UX design, the end user/customer is always our utmost priority in achieving this result. Initially, JGM had a website that was unattractive and, as a result, didn’t provide a great user experience. This affected their brand awareness and online sales. We aimed to increase their connection and user engagement by creating an excellent design.
To do this, we considered some of the challenges raised by their audience and what they expected. With this information, we provided the client with a new website design that communicates the brand’s message clearly and provides a great user experience.
Based on the team’s research, we used the findings to generate ideas and create sample designs. We also used prototypes to ensure we addressed every aspect of the audience’s expectations. This process helped us to create a design with a good look and feel, which enabled our clients to achieve their business goals.
In conclusion: To ensure we were up-to-date and delivered the best results, we captured user feedback and measured the user interface throughout the project’s duration.
Information Gathering
Planning and Strategy, Wireframing
Designing the Layout & Mock-up
Development / build
Testing and Launch
Development / build
Planning and Strategy, Wireframing
Designing the Layout & Mock-up
Information Gathering
Testing and Launch
Intended Feel of the Website
Intended
Feel of the Website
The client’s goal was to have a corporate website with a Canadian touch and the ability to communicate the brand’s message. We achieved these using elements such as colour, icons, typography, and imagery.
Before choosing the colours for JGM, we considered their target audience and discovered that the majority of them lived in Canada. Due to these findings, we decided to use the red colour because it was discovered to have a significant effect on them and could enhance their connection with the brand.
The red colour grabs attention and is psychologically associated with energy, strength, and power. These were the crucial points that led to our colour choice. The colour resonated with their target audience, which would aid them in achieving brand goals.
Red
#FF1414
Orange
#FF931E
Black
#323232
When you think of a logo, what comes to mind is brand identity. A logo plays a vital role in improving brand identity and awareness. However, a good logo, amongst other things, should grab attention, create a strong first impression and be memorable. Here are the processes we considered to generate a good logo for our client.
Before
The font we chose for JGM was to enable users to experience the brand’s simplicity and modern approach. This was a crucial concern for the brand, and they wanted to ensure they got it right. Thankfully, we were able to provide a solution.
FONT FAMILY
Outfit
AaBbCcDdEeFfEeGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&*/)
Regular
Medium
Bold
FONT FAMILY
AaBbCcDdEeFfEeGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
Regular
Medium
Bold
0123456789 !@#$%^&*/)
Result
Before
After
Uncover the full case study to understand how JGM Enterprises was able to drastically improve its online presence and connect with its target audience. Read the testimonial to gain a better understanding of the positive impact that our work had on their business.
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Did You Like What You Saw?
We believe each of our clients is unique and has a specific requirement to match a specific budget, they also believe in our expertise and we are rated as the best marketing agency in Toronto. Let’s connect and find the best digital marketing solution matching your needs.
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