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Beauty and personal care website design

Natural Hair Products and cosmetics

Paul Brown Hawaii

Paul Brown Hawaii is a hair and beauty product that has been using natural ingredients from Hawaii since 1985. It was the first to discover the benefits of awapuhi and Kukui Oil, which make the hair soft and silky and protect the skin from sun damage.

paul brown hawaii color logo

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Client name

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Problem
faced

Solution
Implemented

Slow speed

These affected their online sales because visitors were leaving the site even before they could view the page content. 

Fast servers and caching

We have improved the website speed by implementing an effective caching mechanism and hosting the website on our ultra-fast Litespeed servers.

Misrepresentation of brand identity

The images on the site were not well designed to communicate the brand’s identity and what they stand for.

Better pictures

We have put very high quality images and graphics on the site to improve branding and better communicate the company’s vision.

Low Sales

The site lacked adequate information and resources customers needed to make a buying decision resulting in low sales.

Content strategy

We have implemented a new content strategy to provide potential customers with the information they need to make a purchase decision.

Problem
faced

Slow speed

These affected their online sales because visitors were leaving the site even before they could view the page content. 

Misrepresentation of brand identity

The images on the site were not well designed to communicate the brand’s identity and what they stand for.

Low sales

The site lacked adequate information and resources customers needed to make a buying decision resulting in low sales.

Solution
Implemented

Fast servers and caching

We have improved the website speed by implementing an effective caching mechanism and hosting the website on our ultra-fast Litespeed servers.

Better pictures

We have put very high quality images and graphics on the site to improve branding and better communicate the company’s vision.

Content strategy

We have implemented a new content strategy to provide potential customers with the information they need to make a purchase decision.

Project Goals

Let's take your business
to the next level

We know each of our clients has specific needs and, as a result, we will create strategies tailored to your business goals and budget. Webhoster.ca is rated as one of the top digital marketing agencies in Toronto. Come and experience what makes us the preferred choice.

Results

Paul Brown Hawaii was faced with a series of major problems that affected its site functionality and online sales. For a brand such as Paul Brown, their website was a major tool to help drive traffic and to encourage sales. Having identified the major problems Paul Brown Hawaii faced and implemented the above solutions, they got the following significant results:

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Improved website functionality

Increased online sales

Enhanced brand awareness

Results

Paul Brown Hawaii was faced with a series of major problems that affected its site functionality and online sales. For a brand such as Paul Brown, their website was a major tool to help drive traffic and to encourage sales. Having identified the major problems Paul Brown Hawaii faced and implemented the above solutions, they got the following significant results:

result icon 3

Improved website functionality

result icon 2

Increased online sales

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Enhanced brand awareness

Features implemented

what we did

We have designed an online sales platform and a streamlined catalog to make life easier for customers.

In a competitive market such as hair care, you have to stand out from the competition. We have implemented the best SEO practices to make the site easy to find on search engines.

Modern websites must be responsive, i.e. able to adapt to any kind of screen, from monitor to smartphones, we make sure that it is always the case for all the websites we create, responsiveness also allows visitors to have a good user experience.

Software solutions

What we used

Do you like what you see?

Let's take your business
to the next level

We understand that each client has specific needs, and we will create strategies tailored to your business goals and budget.

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