Beauty and personal care website design
Natural Hair Products and cosmetics
Paul Brown Hawaii
Paul Brown Hawaii is a hair and beauty product that has been using natural ingredients from Hawaii since 1985. It was the first to discover the benefits of awapuhi and Kukui Oil, which make the hair soft and silky and protect the skin from sun damage.
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Client name
Problem
faced
Solution
Implemented
Slow speed
These affected their online sales because visitors were leaving the site even before they could view the page content.
Fast servers and caching
We have improved the website speed by implementing an effective caching mechanism and hosting the website on our ultra-fast Litespeed servers.
Misrepresentation of brand identity
The images on the site were not well designed to communicate the brand’s identity and what they stand for.
Better pictures
We have put very high quality images and graphics on the site to improve branding and better communicate the company’s vision.
Low Sales
The site lacked adequate information and resources customers needed to make a buying decision resulting in low sales.
Content strategy
We have implemented a new content strategy to provide potential customers with the information they need to make a purchase decision.
Problem
faced
Slow speed
These affected their online sales because visitors were leaving the site even before they could view the page content.
Misrepresentation of brand identity
The images on the site were not well designed to communicate the brand’s identity and what they stand for.
Low sales
The site lacked adequate information and resources customers needed to make a buying decision resulting in low sales.
Solution
Implemented
Fast servers and caching
We have improved the website speed by implementing an effective caching mechanism and hosting the website on our ultra-fast Litespeed servers.
Better pictures
We have put very high quality images and graphics on the site to improve branding and better communicate the company’s vision.
Content strategy
We have implemented a new content strategy to provide potential customers with the information they need to make a purchase decision.
Project Goals
- Cleaner ad Platform – To switch the site to a new top-of-the-line self-managed CMS, amazon ready, to enable linking to existing products.
- UX Refresh – Improve site navigation to enhance user experience and enable easy access to products.
- Interactive Maps – To create an interactive map that keeps users engaged and provides additional information. Maps that will display the product’s points of sale including the distance from it and directions to the location.
- Banner Redesign – Design a captivating banner to showcase the brand’s value, drive traffic and increase online sales.
Let's take your business
to the next level
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Results
Paul Brown Hawaii was faced with a series of major problems that affected its site functionality and online sales. For a brand such as Paul Brown, their website was a major tool to help drive traffic and to encourage sales. Having identified the major problems Paul Brown Hawaii faced and implemented the above solutions, they got the following significant results:
Improved website functionality
Increased online sales
Enhanced brand awareness
Results
Paul Brown Hawaii was faced with a series of major problems that affected its site functionality and online sales. For a brand such as Paul Brown, their website was a major tool to help drive traffic and to encourage sales. Having identified the major problems Paul Brown Hawaii faced and implemented the above solutions, they got the following significant results:
Improved website functionality
Increased online sales
Enhanced brand awareness
Features implemented
what we did
We have designed an online sales platform and a streamlined catalog to make life easier for customers.
In a competitive market such as hair care, you have to stand out from the competition. We have implemented the best SEO practices to make the site easy to find on search engines.
Modern websites must be responsive, i.e. able to adapt to any kind of screen, from monitor to smartphones, we make sure that it is always the case for all the websites we create, responsiveness also allows visitors to have a good user experience.
Software solutions
What we used
Do you like what you see?
Let's take your business
to the next level
We understand that each client has specific needs, and we will create strategies tailored to your business goals and budget.
