Paul Brown Hawaii is a hair and beauty product. Since 1985, it has helped pioneer the green movement that now dominates its industry. Paul Brown Hawaii helps to impart the healthy glow of the islands with ingredients used by the Hawaiians for soft, silky hair.
Paul Brown Hawaii was the first professional hair-care company to recognize the benefits of awapuhi and Kukui Oil, substances that were used to cleanse the hair, heal burns and protect the skin from harsh UV rays.
These affected their online sales because visitors were leaving the site even before they could view the page content.
The images on the site were not well designed to communicate the brand’s identity and what they stand for
The site lacked adequate information and resources customers needed to make a buying decision resulting in low sales
Published useful and engaging content to guide customers to make a purchase. We also increased the speed of the website through decluttering which made it easy for potential customers to buy.
We designed a new website and an interactive gallery that showcases the beautiful art samples sold by the brand. The pictures improved the look and feel of the website giving users an excellent experience. In addition, we designed a new website with user-friendly features to improve user experience and navigation
The content on the site was optimized for search engines that attract more qualified leads. We also used a reliable server to host their website, which improved its performance and enhanced security.
An excellent CMS was used to create, publish and store relevant content that will provide information and boost engagement with customers
The brand identity was represented with engaging colors, images, and fonts that showcase brand goals and increase awareness.
Paul Brown Hawaii was faced with a series of major problems that affected its site functionality and online sales. For a brand such as Paul Brown, their website was a major tool to help drive traffic and to encourage sales. Having identified the major problems Paul Brown Hawaii faced and implemented the above solutions, they got the following significant results:
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