Video marketing is one of the most successful marketing strategies that have proven to help brands increase sales consistently. Videos are engaging and customers find videos helpful when making purchasing decisions online. Through video marketing, video content offers numerous benefits; this makes it appealing to everyone from B2C companies, to B2B companies, and all the potential customers in between.
It is the use of videos to advertise and market your product or service, boost interaction on your digital and social channels, inform your audience through a new medium, and raise brand awareness.
Internet users currently spend an average of 15 hours per week watching videos. Video marketing is versatile and it allows brands to showcase their products and tell their stories in numerous ways. Effective Video content can also indirectly increase sales by improving the search engine ranking of brands, thereby increasing organic traffic
However, the world of video marketing is increasingly competitive, and not all video content would successfully drive sales.
How Do I Develop a Video Marketing Strategy?
Marketing techniques using videos are nothing new. Similar to how you wouldn’t produce a commercial and purchase airtime during the Super Bowl without adequate study and planning, you shouldn’t produce a digital marketing video without conducting the necessary investigation and coming up with a strategy. In the end, your video marketing approach will determine your budget, timeframes, production procedures, conversion metrics, and more. Therefore, the first step in making your film should be getting this down on paper and finalized.
HOW TO IMPROVE SALES THROUGH VIDEO MARKETING
1. DETERMINE THE OPTIMAL LENGTH FOR ENGAGEMENT
The attention span of an average user is very short. Selecting the most suitable length of video content is a primary factor that could determine how effective the video would be to drive sales. Therefore, it is paramount to include only the most important information in your video content to ensure you attract your audience to desire to make more enquires about your brand or product.
2. CREATE PERSONALIZED VIDEO CONTENT
Creating personalized video content leads to an increase in engagement of the audience, which would ultimately lead to more sales. Nowadays, Customers have high expectations and a proven way to drive more sales is to engage customers with more personalized video content.
3. POST ON YOUTUBE
YouTube is one of the most visited websites, so it is evident that generating more sales through video content posted on YouTube is a necessity. YouTube is a user-friendly website that can be easily set up and it has the capacity to accommodate large numbers of videos. YouTube is also very useful since you can host your videos with ease when embedding them on your website.
4. OPTIMIZE VIDEO CONTENT
To ensure your video content stands out from the numerous videos available online and make it easier for your target audience to locate. You would need to optimize your video content using relevant keywords in your title and description, tagging your video, and Creating an engaging thumbnail. This would be crucial to increasing viewer engagement and sales.
5. INCLUDE A CALL TO ACTION
One important element that facilitates an increase in sales is to include a call to action which tells users what to do next or where to go next after consuming your video content. This can be done verbally and/or on-screen or you can take it a step further by including a clickable link that immediately directs your audience to the next step.
CONCLUSION
Incorporating an effective video strategy into your Digital Marketing campaign can help your company cut through the noise and attract customers to your brand, thereby generating more sales.
If you need help setting up a video marketing campaign or simply require a team to be in charge of your entire Digital Marketing campaign, then look no further. Contact our Digital marketing experts at Digital Agency to get high-quality services today.
