HOW EMAIL MARKETING CAN HELP SMALL BUSINESSES SURVIVE COVID-19

It’s enough to strike panic into the heart of any small business owner: closed offices, physical distancing, and economic downturns. The COVID-19 pandemic has forced most of us into our homes – small business owners and customers alike – with little contact with the outside world. But in times of crisis, a hero always emerges. For small business owners, that champion is email marketing.  Now where to find the best email marketing services?  And what is what is email marketing?  Broadly speaking email marketing is sending a commercial message to a group of interested people.  You can use email marketing templates for layout, and email-marketing-software but content is king.

Despite the popularity of online social channels, email marketing continues to be an integral part of daily life. In 2019, Statista reports there were 3.9 billion email users around the globe. And that number could grow to 4.48 billion email users by 2024. Marketing Email campaigns are here to stay.

This is good news for small business owners – email marketing communication is one of the most cost-effective marketing tools to grow your business. Through this channel, you can share your latest deals and offers, keep customers informed
and maintain customer relationships.

During this COVID-19 crisis, your customers check their emails for relevant offers and updates. Your business should be popping up in their inboxes, too. Here are some key things to remember when planning your email marketing strategy in the coming weeks.

Select the right customers.

Before sending each email, carefully consider your audience. Don’t send your email to everyone in your database. Why? Customers will delete broadcast emails they think are irrelevant.

Instead, use segmentation to determine the appropriate list for your email. This practice allows you to separate your email list based on your customers’ unique interests and preferences, including geographical location. With targeted groups, you can send more emails with relevant content. Although this takes time, it’s worth the effort. Your customers will reward you by opening your emails more often.

Don’t have an email list?

Here are a few email marketing tips simple to get you started:

1) Offer an incentive
In your email marketing campaigns, customers will often provide their email addresses when you give away something of value. Try offering a free sample, newsletter, online tutorial, or a complimentary service.

2) Build your email list organically: Ask your customers if they would like to join your email marketing list to receive important updates. If you are providing an essential service for customers during the COVID-19 crisis, leave an email signup sheet in a visible area.

3) Collect emails through your website: Create a pop-up ad or message on your home page that encourages visitors to sign up for your email marketing list.

Grab their attention.

When staring at an overcrowded inbox, customers are tempted to delete emails without opening them. That’s why your email subject line is your first line of defence in your email marketing. You have one chance to grab their attention – so you must get it right. Always make your headlines short, punchy, and memorable. A little FOMO (fear of missing out) can go a long way, too. Could you give them a reason to want to read more?

Make it personal.

A personal email shows your customers that you care – a sure-fire way to build trust and relationships. Address your customers by name in your email marketing. You can include this in the subject line of the email, the salutation or throughout the body of the email content itself. And even if they don’t purchase your products or services through email, your company will be top-of-mind for future business.

Solve their problems.

What challenges are your customers facing considering COVID-19?
Your email marketing should clearly describe how you can help solve those issues. If your business runs on reduced hours or has closed temporarily, your customers would appreciate an email notification. If your company has also made changes to respect physical distancing, include that information in your email marketing. Your customers will be grateful that you went beyond to keep them safe while supplying their needs.

Don’t be a stranger.

Your customers need to hear from you regularly. Continue sending email marketing containing relevant content as changes occur due to COVID-19. Remember to post this information on your social media channels to give your customers real-time updates.

Product updates, latest offers, short-term promotions, company milestones, weekly newsletters or blog posts can be shared in an email marketing campaign. But don’t forget to plan for your emails. Set up a calendar to schedule emails that align with your customers’ needs at specific times of the year. This will keep you ahead of the game and build relationships that result in continued business.

We’re all in this together. It’s time to let your customers know you care and are your help during the COVID-19 crisis.

Contact a representative at webhoster.ca today to launch the best-email-marketing-services. 

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