If you’re able to capture a customer’s information, such as their email, you want your brand stay on the top of their mind.
Email marketing is one of the most critical parts of your overall marketing plan. Not only can you follow-up with interested clients, but you make sure your prospects don’t forget about your business.
Email marketing is all about:
• nurturing your customers,
• encouraging customer loyalty,
• building brand awareness, and
• convincing prospects to make a purchase.
Marketing emails can be sent to a purchased lead list or a current customer (subscriber) database.