Content marketing
Connect with your clients, build trust, and grow your business with a content marketing strategy that works!
- Content strategy
- Content marketing agency
- Content marketing services
Our team of content marketers and strategists will craft impactful content for a variety of platforms, such as blogs, social media posts, emails, e-books, and more. With the right content, we can also leverage SEO to generate leads, increase engagement and drive revenue.
How an effective marketing funnel make a difference in your business?
Achieving success with content marketing requires a refined customer acquisition funnel, including knowledge of the various stages users pass through during their journey. Here are the levels of an effective marketing funnel:
Awareness
This is the first stage of the funnel and it involves creating content pieces that will bring potential customers to your website, social channels, or product/service page. Blog posts, guest posts, infographics, and social media post are all great ways to raise awareness.
Consideration
At this stage, you’re trying to convert potential customers into leads. Content pieces such as email contents, featured pages, whitepapers, case studies, and e-books are great for engaging potential customers and giving them in-depth information about your product or service.
Decision
The decision stage requires persuasive and engaging content that will make potential customers want to buy. Content pieces such as webinars, product demo videos, free trials, and coupons can help convince customers to take action and purchase your product or service.
Retention
The last stage of the funnel is all about keeping your customers engaged after the purchase. Provide helpful content such as product tutorials, tips and tricks, customer support videos, and email marketing campaigns are strong tools to keep customers engaged and create loyalty.
Benefits of the service solution
To provide the following solutions on your website.
Our content marketing
services
To ensure the success of your content marketing strategy,
we also include the following services:
Blog post
A blog post can help you improve your search engine visibility. It helps in the development of backlinks, brand awareness, and the attraction of top funnel visitors. Our content writing agency creates high quality that is relevant to your audience by utilizing keyword searching tools and identifying high-converting content ideas.
Email marketing and newsletter copy
Webhoster.ca develops an effective email campaigns to persuade your subscribers to take action. We believe that email marketing plays an important role in your content marketing strategy for generating leads and fostering customer loyalty. Regardless of the automation platform you use, we will create a good and engaging email content plan that helps achieve your business goals.
Website content
When visitors arrive at your website, you want them to be engaged or take an action. We offer exceptional website content writing services to increase your website visibility and entice your target audience to take action. This is accomplished by building an SEO keyword strategy and optimizing your content using the right SEO tools, hence improving your website’s search engine ranks.
Landing pages
Landing pages are one effective lead generation strategy. With our professional custom landing page design services, you can generate high-quality leads and maximize the impact of your sales. Our copywriting services help you sell your product or services to your target audience. We also assist your paid advertising campaign to drive traffic to your landing page.
E-books
Ebooks are an effective content marketing strategy for the middle of the funnel. Giving away a free ebook is an effective way to increase the number of names and email addresses on your mailing list. It contributes to the success of your lead generation strategy. Our ebook combines creative content writing and graphic design to simplify complex concepts through visual storytelling.
Infographics and graphics asset designs
Visuals are one easy way people resonate with content. The ability to visualize content makes your audience understand you more. We design infographics to visually tell your story and services to demonstrate your brand’s expertise. Aside from infographics, we also create graphic assets for brands that can be distributed via social media, flyers, and other channels.
Product description
As a business owner, you want your product pages to be found and ranked in search engines. We write product descriptions with the right keywords in mind, focusing on the searcher’s intent. Our product descriptions are distinctive, intriguing, and engaging, ensuring you attract and persuade shoppers to buy from you.
Case study
Most people prefer to a see social proof before purchasing a product or subscribing to a service. Case studies play an important role in persuading potential customers to take action on your website. We gather valuable information from you in order to create a unique structure that highlights the challenge, the action is taken, and the significant accomplishments.
Our content marketing
process
This is the process in place to ensure
a successful content marketing strategy.
Initial consultation with the client
Our content marketing process starts with an initial consultation with the client. During this meeting, we will discuss your business goals and objectives, target audience, and budget. This will allow our team to develop a content marketing strategy tailored for your needs.
Keywords research & competitors analysis
Following our understanding of your content marketing expectations, we will conduct SEO keyword research and analyze the keywords you wish to rank for. We will also conduct competitor research to determine what they have done and are doing now in order to create a solid foundation for your content marketing strategy.
Relevant topic strategy development
This is where the marketing funnel comes into play. By understanding the different stages of the funnel and the content pieces best suited for each stage, you can create a targeted strategy that will reach and engage potential customers, convert leads into customers, and keep existing customers engaged.
Content writing & creation
We will then proceed to create the content pieces that are best suited for each stage of the funnel. Our team of experienced writers, graphic designers, and marketers will create content that is engaging, persuasive, and informative. We will also optimize each content piece to ensure the best possible SEO results.
OUR Case studies
How content marketing helped the following organizations.
RESULTS
Using the content marketing service we achieved the following:
- Increase visitor average time on page with improved content
- Improve Google ranking with improved keywords/SEO
- Enhance brand awareness with consistent social media
- Increase qualified leads with better SEO
- Increase visitors with Social Media Campaigns
- Improve reputation by new brand message
- Improve sales by geographic target marketing
- Increase visitors with better blog performance
- Increase revenue by integrating Google Ads
- Improve reputation with complete online rebrand
WE ALSO OFFER
THE FOLLOWING SERVICES
To truly maximize the potential of this service, we suggest exploring these complementary offerings.
Ready to take your content marketing to the next level?
Contact us now and get a free consultation. Our team of experts is ready to help you achieve your marketing goals!
Frequently asked questions
Do you have a question? We have an answer!
If you can’t find what you’re looking for, message us.
How content marketing drives sales?
Content marketing helps to create more leads and engage more potential customers. By providing helpful content and relevant information, businesses can build trust and credibility with potential customers and persuade them to take action.
How is content marketing different from traditional marketing?
Content marketing is focused on developing content that educates, entertains and engages consumers. Traditional marketing is more focused on pushing sales messages or promotional offers to generate conversions. Content marketing is more customer-centric than traditional marketing, as it helps to build relationships with potential customers through meaningful engagement.
Why content marketing is important for b2b?
Content marketing is essential for b2b businesses as it helps to build relationships with potential customers, generate leads, and increase brand awareness. Content such as webinars, product demos, and case studies can be used to demonstrate a product’s or service’s value in a professional setting.
Is content marketing dead?
No, content marketing is very much alive. Content remains a key component of an effective digital marketing strategy and can be used to drive business growth, cultivate customer relationships, and build brand recognition. However, it’s important to keep up with the latest trends and changes in digital technology so that you can stay relevant in your industry.
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