what is Content Marketing?

lead generation by short but complete and effectual content about your brand and/or product in variant formats.

Content is one of the most important parts of your website and its SEO; Most users just want an answer to their question and some of them want information about a product; so your content must make them needless to even think about going to other websites. Some of them are interested in videos; some of them love listening to podcasts and some of them want to read a perfect summary; So let’s meet their demands and make your website a perfect source between your rivals.

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TAGS

  • Content strategy
  • Content marketing agency
  • Content marketing services

WHY YOU NEED A CONTENT MARKETING STRATEGY

CREDIBILITY FOR BUSINESS

Content marketing can help your brand build a relationship with your target audience. This involves creating high-quality content that solves problems, answering questions, and interacting with customers. When done consistently, your target audience trust and regards you as an industry expert and your brand’s reputation improves. 

AWARENESS FOR YOUR BUSINESS

Every business owner wants increased brand awareness. However, other digital marketing tactics can also provide this.

What distinguishes content marketing is that it does so in a novel way. The right content marketing strategy makes your content visible wherever potential customers search for your product or service.

This is simply accomplished by writing about topics that your potential customers are interested in, causing them to associate your content with your brand, thereby increasing brand awareness.

GENERATE MORE LEADS FOR YOUR BUSINESS

Content marketing is an effective lead generation strategy. When you create useful and high-quality content to provide insight or a solution, combined with the right CTAs, you can help your business generate leads. The more satisfied a visitor is with your content, the more likely they are to engage with it, take the desired actions and move up the lead funnel.

FOSTERS LOYALTY FOR YOUR BUSINESS

Content marketing not only raises brand awareness, but it also fosters brand loyalty. An individual who values the information on your blog becomes influential in the purchasing decision of friends and family who could need your product or services.

IMPROVE YOUR VISIBILITY IN SEARCH ENGINES

Content marketing can help your SEO efforts.

How? The more consistent, high-quality, relevant, and trustworthy content you create, the more likely you are to rank. Having more high-quality pages indexed allows you to rank for more search queries. You can target topics and long-tail keywords that your customers frequently search for. This will help improve your brand’s visibility on search engines.

OUR CONTENT MARKETING SERVICES

As a top content marketing agency in Toronto, we provide top-notch content marketing strategies that will attract, educate, convert and nature your customers.

BLOG POST

A blog post can help you improve your search engine visibility. It help in the development of backlinks, brand awareness, and the attraction of top funnel visitors. Our content writing agency creates high quality that is relevant to your audience by utilizing keyword searching tools and identifying high converting content ideas.

EMAIL MARKETING AND NEWSLETTER COPY

Are you launching a newsletter, a promotional or transactional email campaign? As a top content marketing agency in Toronto, we write emails to persuade your subscribers to take action. We believe that email marketing plays an important role in your content marketing strategy for generating leads and fostering customer loyalty. Regardless of the automation platform you use, we will create a good and engaging email content plan that helps achieve your business goals.

WEBSITE CONTENT

When visitors arrive at your website, you want them to be engaged or take an action. We offer exceptional website content writing services to increase your website visibility and entice your target audience to take action. This is accomplished by building an SEO keyword strategy and optimizing your content using the right SEO tools, hence improving your website’s search engine ranks. 

LANDING PAGES

Landing pages are one effective lead generation strategy. With our professional custom landing page design services, you can generate high-quality leads and maximize the impact of your sales. Our copywriting services help you sell your product or services to your target audience. In addition to creating the landing page, we can assist you with your paid advertising marketing campaign to drive traffic to your landing page.

E-BOOKS

eBooks are an effective content marketing strategy for the middle of the funnel. Giving away a free eBook is an effective way to increase the number of names and email addresses on your mailing list. It contributes to the success of your lead generation strategy. Our eBook combines creative content writing and graphic design to simplify complex concepts through visual storytelling.

INFOGRAPHICS AND GRAPHICS ASSET DESIGNS

Visuals are one easy way people resonate with content. The ability to visualize a content makes your audience understand you more. We design infographics to visually tell your story and services to demonstrate your brand’s expertise. Aside from infographics, we also create graphic assets for brands that which can be distributed via social media, flyers, and other channels.

PRODUCT DESCRIPTION

As a business owner, you want your product pages to be found and ranked in search engines.

At Webhoster.ca we write product descriptions with the right keywords in mind, focusing on the searcher’s intent. Our product descriptions are distinctive, intriguing, and engaging, ensuring you attract shoppers and persuade them to buy from you.

Regardless of the ecommerce platform you use, our product description writing service is what you need to make a difference in your business.

CASE STUDY

Most people prefer to see social proof before purchasing a product or subscribing to a service. Case studies play an important role in persuading potential customers to take action on your website. We gather valuable information from you in order to create a unique structure that highlights the challenge, the action taken, and the significant accomplishments.

DO YOU NEED CONTENT MARKETING SERVICES THAT CONVERTS?

Our content marketing services helps to achieve your business goals.

OUR CONTENT MARKETING PROCESSES

1) INITIAL CONSULTATION WITH THE CLIENT

The first thing we want to do is audit your current content marketing strategy to see what works and what doesn’t. We also want to know about your brand’s identity, target audience, marketing goals, and much more!

4) CONTENT WRITING

We’re ready to start writing your content, but first we need to know how you want to sound; your tone. Whether you want to sound formal or casual, we will adapt the tone and style to reflect your company’s identity to your target audience.

2) SEO KEYWORDS RESEARCH AND COMPETITORS ANALYSIS

Following our understanding of your content marketing expectations, we will conduct SEO keyword research and analyze the keywords you wish to rank for. We will also conduct competitor research to determine what they have done and are doing now in order to create a solid foundation for your content marketing strategy.

5) CONTENT OPTIMIZATION

After we have finished writing the content, we ensure that it has undergone “quality assurance” and that it is well optimized for search engines. We will constantly fine-tune the content based on the laid content marketing strategy over time. Our goal is to ensure that we meet your content marketing expectations.

3) RELEVANT TOPIC SRATEGY DEVELOPMENT

We will create your content strategy based on the keyword research and competitor results. We all know that average content does not convert. Informative, educational, and commercial content, on the other hand, does. Our content writers will conduct research on all approaches and develop a clear direction and unique approach to developing your content.

OUR CASE STUDY

Results

Increased site visitors

More app download

More qualified leads

GET MORE TRAFFIC, LEADS AND SALES WITH OUR CONTENT MARKETING SERVICES

Let us help you with your content marketing needs!

WE ALSO OFFER THE FOLLOWING SERVICES

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Our contact process is so easy

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UNDERSTANDING YOUR GOALS

We will get to know more about your business, audiences, content marketing goals and much more.

CREATE A PLAN

Based on the brief and insight we have gotten, we will create a result-driven content marketing strategy that will attract, engage and convert your target audience.

GROWTH & REPORT

While we implementing your strategy, sit back, relax and watch as your content marketing goals are achieved. After this, we will provide you full report based on the strategy..

We never break promises to our client. We constantly go the extra mile to supersede our clients’ expectation to deliver results!

WHY CHOOSE WEBHOSTER AS YOUR CONTENT MARKETING AGENCY?

Having the right content strategy is essential for your business. As a top content marketing agency in Toronto, we provide content marketing solutions that help businesses convey their message with the appropriate tone and structure.

What you can expect from our content marketing services is as follows:

  • Professional SEO Content Writers 
  • 100% Original, High-Quality, and Unique Content
  • Niche Market Research and Analysis 
  • Diverse Market Knowledge 
  • Thoroughly Edited and Proofread
  • Excellent Grammar and Spelling Check
  • Relevant Call-To-Actions.
  • As a top content marketing agency in Toronto, we provide content marketing solutions that help businesses convey their message with the appropriate tone and structure.

CONTENT MARKETING FAQ

Content marketing involves creating and sharing relevant content to attract, retain and stimulate your audience’s interest in your products or services.

  • It helps in the development of relationships with your target audience in order for them to purchase your products or services.
  • It helps in the development of relationships with your target audience in order for them to purchase your products or services.
  • It helps in increasing engagement with your target audience.
  • It helps in raising awareness of your company and gaining new customers.
  • It helps in branding by distinguishing yourself from your competitors in terms of the value you provide that your competitors cannot.
  • It helps in branding by distinguishing yourself from your competitors in terms of the value you provide that your competitors cannot.
  • Content marketing keeps your audience engaged even after they have purchased from you, converting them into repeat buyers and brand loyalists.
  • Finally, content marketing is a low-cost strategy for lead generation and nurturing.

This is dependent on your business goals. However, as your content marketing strategy matures, you should expect one or more outcomes.

Brand awareness: You should see more traffic from search and social, as well as brand mentions throughout the web.

Engagement: As time passes, your content will receive more likes, shares, and other social media engagement.

Search visibility: Your pages would rank higher in search engines for your target keywords, as well as your overall domain authority.

Lead generation: You should be generating more leads from search, social, and possibly offline sources.

We write between 700 and 1000 words. However, the length may differ depending on the client. In general, some clients prefer longer content, while others prefer shorter blogs.

Our content writing packages depends on your business goals and objectives

LET US HELP YOU WITH YOUR CONTENT MARKETING NEEDS.

Get in touch to find out what we can do for you