5 Massive Mistakes to Avoid While Doing Keyword Research

Keyword research is one of the most important steps for any search engine optimization campaign. The process of keyword research determines which keywords you should optimize to rank your website in the best possible way for your customers to find you. Hence, this process is a big factor for the overall success of your website as well as your online business.

Therefore, it’s important to know what can go wrong if you do it incorrectly. You should consider the following 5 massive mistakes before you dive into keyword research.

Are You Picking Irrelevant Keywords to Your Visitors?

Generally, many people tend to pick up keywords with high search volumes. SEO experts consider picking keywords just on search volume as a massive mistake. Just because a keyword has a high search volume doesn’t mean that the customers you want to target are using it. You need to pick keywords that match your customer’s needs and values. This is what gets them to click. Additional, competing for top rank on high-volume terms is very difficult and not necessarily lucrative.

Why Your Avoid Using Too Many Keywords:

Targeting too many keywords is another bad SEO mistake. The more keywords you target, the harder it will be to optimize your content. Trying to cram every keyword you can into your pages will make your language seem stilted and turn off customers. Additionally, each page can only contribute so much to each keyword. Diluting your page with a lot of keywords will reduce the effects of all of them. Select those keywords that will drive your ideal customers to your website and are relevant to the topic of each page.

Why You Should Avoid Stuffing The Same Keyword Into All Your Pages:

On the other hand, it’s possible to select too few keywords. Done too blatantly on a single page and it can look like you’re trying to do something called keyword stuffing. It’s pretty easy to tell when someone is doing this because the copy will read very unnaturally. Google considers this a bad practice and will punish you for it. Getting punished by Google for SEO mistakes is quite costly. Fortunately, keyword stuffing is easy to avoid. Write natural-sounding content and vary your keywords between pages.

Are You Only Using Keywords Based on Your Existing Site Structure?

To get a variety of keywords, many people start by looking at what each page is about, then optimize based on topic. This is a great start, but there is a flaw that could bite you. If your customers aren’t searching for the terms you’re optimizing for, then that extra optimization is a waste of time.

Sometimes a page is so specific that it requires the use of a keyword customers might not search for right off. An example is a specific product page. But if your keyword research finds that your customers aren’t finding you for some of the keywords your site design suggests you should have, it’s time to make a change.

Are You Putting in Irrelevant Keywords?

Finally, you should never try to stuff in a keyword that is irrelevant to the topic of the page. Search engines have the ability to read the links between different categories of keywords. If there’s a word or phrase that truly doesn’t fit, like say a plumbing keyword in an article about fashion, that’s a signal that there might be something fishy.

Granted, we don’t know all of these keyword category links. But if you find yourself trying to shoehorn a keyword into a page where it doesn’t quite fit, maybe you need a different keyword or a different topic.

These are the five massive mistakes in the arena of keyword research, which can be the cause your SEO to suffer or fail. You should try your best to avoid these mistakes if you don’t want to see your website doomed to the lower pages of Google.

Do You Really Need a Digital Marketing Strategy?

Digital Marketing Strategy is a plan to approach digital marketing. It is the first thing to consider while you are stepping forward with the overall marketing strategy for your business. But do you really need a digital marketing strategy? Many business owners stumble on this question as they don’t have enough experience in this arena. However, we have come up with 10 reasons why you need a digital marketing strategy. Have a look at the points before you step forward.

Are You Directionless?

Many companies across the world still don’t make a digital strategy to reach their goals. Even they don’t know what they want to achieve online. They are directionless here indeed. If you fall into this category, you should wait no longer. Remember, a smart digital strategy can bring you thousands of leads.

Don’t You Have a Relation with Your Online Audience?

Having a proper relationship with your online audience is an important factor to be successful in digital marketing. But if you don’t know your audience’s intent, you will fail to make a good relation with them. Consequently, you will lose a great portion of your possible leads. In fact, digital marketing strategy is essential to know what your audience’s intent is.

Do You Want to Cope with Your Competitors?

In this age of digital marketing, business owners tend to build up a strong strategy to enhance their existence. As a result, to cope with your competitors, you must devote enough resources to digital marketing. Otherwise, your competitors will make you down.

Do You Lack a Powerful Online Value Proposition?

A powerful online value proposition helps a business make existing and new customers loyal and engaging. In this case, a competitive content marketing strategy can be a great source to evaluate your audience. Remember, without having a powerful online value proposition, you can never know the traits of your audience.

Are You Disintegrated?

If you don’t integrate your marketing strategy, you will face a hard time to come out with success. Digital marketing specialists say that digital media work best if it is integrated with traditional media.

Do You Know Your Customers Well Enough?

Many people go to Google Analytics to know the volumes of visits. As a result, they remain ignorant of the sentiment of visitors. But knowing the sentiment of your audience is a big factor as a successful marketing depends on it.

Do You Lack Enough People or Budget?

If you don’t have enough people or budget, you are likely to have a lack of great digital marketing skills in your team. And without having sufficient digital marketing skills, it is a hard way to respond to competitive threats.

Are You Wasting Money Through Duplication?

Many people around the world waste time and money through duplication. This is a usual fact, in large companies where different people of the companies go to different agencies for the same purpose. So, you just can’t relax even if you have enough resources.

Are You Not Agile Enough to Cope with the Trend?

The top online brands—Google, Amazon, Alibaba and Tesco—are taking new steps every day to keep their online existence powerful. You should be agile enough to cope with this trend.

Aren’t You Optimizing?

Many senior managers of different companies don’t approach to review and act on the website analytics though it is very significant for digital marketing. In this case, a careful marketer should act on the key aspects—user experience, search marketing, email marketing etc. —for the company’s overall progress.

Finally, you have come up with the most significant points—they are the greatest problems indeed—to consider when you are on the way to boost your sales by utilizing digital marketing. A proper digital marketing strategy includes all these points so that a business can grow up online.

What Your Visitors Want to See When They Land on Your Website

Visitors are the most important assets for any online company since they are the potential customers. Hence, you should try to impress them with your site and your offering as soon as possible to encourage them to convert. But how can you satisfy them? Is there any particular thing they want to see or get? The following points can help guide you to meeting the expectations of your visitors.

Are the Visitors Getting What They Have Come for?

Your visitors come from somewhere to get a solution to a problem. They could be just seeking information or going right to your product and service offerings. You need to make the most important parts of your website easy to access. This is more than just the buy button, especially if you have a physical storefront. If you’ve ever experienced the frustration of hunting for a business’ hours online, you know why it’s crucial to have what your customers want to find right up front.

This is especially important for landing pages. Most people hit landing pages after clicking on an ad. If your landing page doesn’t deliver on the promise of the ad, you’ll leave a negative impression.

Different businesses will have different things they need to present upfront. You’ll need to do your research to discover what is most important. But at a minimum, a visitor should understand what you offer within the first 5 seconds of looking at your homepage.

Are You Forcing Visitors to Sign up too early?

Many website owners force their visitors to provide information before they can get what they came for. Are you doing this? If the answer is “Yes”, we would recommend you to quit it as soon as possible because it can really turn off your visitors.

There is a time and a place to have subscription forms to collect information, like with the download of an informational product designed to draw visitors down the sales funnel. However, some sites demand a signup before you can even see the offer! That is too soon in the buying process and will drive people away. Use your best judgment on how much content your visitor will need to see before they feel comfortable turning over information.

Does Your Website Have a Simple Navigation?

Navigation is another most important thing to consider for any website. Your visitors should be able to see your main navigation bar as soon as they hit your site. Any navigation bar worth its salt needs to be straightforward as well. Even complicated sites like Amazon hide much of the complexity behind dropdowns to keep the core navigation bar clean.

Strive to have no more than 4-5 main navigation points with short titles that clearly explain what each option does. There’s great power in a simple bar with home, about, contact, products, and FAQ as options. Don’t be deceived by simple when it comes to navigation bars.

Does Your Website Have a Clean Design?

Our eyes often register the design of a website before we register the content. A cluttered and confusing site design can turn off a visitor even before your offering is presented. If you don’t know the principles of clean web design it’s good to hire a web designer to examine your site for flaws.

Another important part of web design is the technology behind it. Websites must be fully functional and adjust automatically to different screen sizes. Links should go where they are expected to go and must not be broken. Navigation bars, like we talked about, must make sense. All of these factors play into a clean design and a good user experience.

Now your job is to implement these things with a view to turning your incoming visitors into leads and customers. Remember, the more you understand your customers, the better you can do with your business. Give your potential customers what they are looking for on your site. And if you don’t know what they want, ask!

Why Hiring a Development Firm Is Better Than Using a Do-It-Yourself Website

In today’s competitive world, almost all businesses have an online presence. It has become a necessity to have your own website to advertise your business and give your customer base a way to learn more about what you do and how you can help them.

So ultimately, every entrepreneur or businessman faces the question of whether to hire a development firm for their website or using a DIY solution such as a site-building website or hand coding it on your own.

We believe that it’s better to hire an outside development firm, but before we go into why it’s better, let’s take a look at two of the factors you should consider before choosing either of the options.

Factors to Consider Before Making a Choice

  1. What kind of website are you planning to make?

    If you’re just using the website to give basic information about your business, then you can go for a simple brochure site. In this case, it may be simple enough to use a DIY site, though your design options will be limited to whatever the DIY site designer or your knowledge of HTML and CSS can create.

    However, if you’re going to sell your product online, you’re most probably looking for an e-commerce site. For an e-commerce site, though there are a lot of easy DIY options out there, it’s always best to hire a professional since there are a lot of tricky liability issues (e.g. site security and credit card information) that a DIY site might not support unless you’re already experienced.

  2. How much are you willing to spend?

    Your budget will play an important role in the choice you make as the quality of your website determines how much you’re going to be spending- higher the quality, higher the budget. While DIY sites might seem cheaper, nothing beats a professionally designed site. If a poor or mediocre design drives away more business than the cost of the professional design, you’ll lose money in the long run.

Why Use a Web Development Agency?

Here are some additional factors which show why hiring a web development agency is the better choice:

  1. It saves a lot of your time and energy.

    Doing it all on your own would mean a huge investment of time and energy. There is a lot to learn before you can make a good website that’s safe for customers to use. It also takes a lot of time to build and test a website. Hiring an outside developer lets you turn your attention to other things so you don’t have to waste time and effort learning web design.

  2. The end product is much more professional and competitive.

    Like in every other business, it’s important that your website be up-to-the-mark in comparison to your competitors. With a DIY site, this might not always be possible especially for B2B businesses that need to make a strong impression. Development agencies have a much more organized approach due to their experience in the field and can give you exactly what you’re looking for while complying with modern professional web standards.

  3. A good investment that guarantees returns.

    While it might not seem like it’s worth the money you’re spending initially, in the long run, it does come off as a good investment. Customers prefer websites that exude quality. Quality web design puts a professional sheen on your product and service offerings. Additionally, it will also make them more comfortable about turning over personal or financial information.

    Hence, development agencies are a much better option when compared to creating one yourself unless it’s extremely simple. As long as you can market and sell your product, you can make up the cost of purchasing a website from a pro developer in no time.