The  world can be quite confusing if you do not understand the essential dynamics that thrive in it. The focus of this article would be on Search Engine Optimization (SEO) and Social Media Optimization (SMO). It is important to understand what the two terms mean if you want your business to thrive in digital marketing.

SEO is a popular term which deals with keywords on websites, while SMO focuses on optimizing the content on social platforms.

SEO is the traffic gotten from ranking high on search engines. The best SEO practices can help your website rank higher than other competitors. Now, the primary aim of SEO is to maximize content and information in a way that makes the content rank among the first results on SERP. For any business of today, digital marketing is extremely important, and to get a huge web traffic SEO is needed.

A good SEO makes a business website to rank in the first or second page of SERP. The ranking processes in SEO, are often determined by a set of algorithms on search engines. If you do not understand and follow these algorithms this can cause your business website to rank low or even be removed from these search engines.

SEO is important in Digital Marketing because of these:

1 ) Increased web traffic: Due to the organic top ranking and effective use of keywords, leading to more clicks, which further leads to more visitors, and most importantly, more conversions.

2 ) Visibility and Ranking: Visibility makes it easier for prospective customers to find a business when they search on search engines for a product the business has.

3 ) Helps to reduce cost: SEO is cost-effective because, you can target the type of audience that wants to patronize your business online, as opposed to paying for methods that do not produce results.

4 ) Better customer experience: All the time and effort put into creating content on a site for the target audience, and ensuring that the site ranks top organically, improves your business’s website interface with customers.

For a website to rank highly on search engines, search engine crawlers should find the website worthy of having the following:

A mobile-friendly site

A regularly updated website

Descriptive page titles and URLs

Inbound links from other websites that help check your business website as credible.

SEO is a Dynamic Digital Marketing strategy because search engines change their algorithms from time to time. It requires a lot of time and energy to ensure that your business website is important while also understanding these ever-changing algorithms.

SMO, on the other hand, has to do with social media platforms. It is designed to promote your business brand, product or services on the social world, as the name implies. It incorporates the use of social media sites like Facebook, Twitter, YouTube, Snapchat, etc. SEO includes on-page and off-page optimization techniques, while SMO deals with On-page optimization techniques. SMO thrives on quality content which needs to be properly researched and curated for the right target customers.

The types of social media involved in SMO include Social networking sites like Facebook, etc., RSS feeds, Social news and bookmarking sites.

SMO is primarily needed to optimize content, to encourage more customers to use and share the links to more people across other social platforms.  Some important rules of SMO are:

Increase your site’s link ability.

Make bookmarking your business online pages easy.

Join in the online conversation ad fun, while also maintaining a business profile.

Develop an SMO strategy.

Choose good and effective SMO tactics carefully.

Know and understand your target audience.

Reward inbound links.

Have and produce high-quality contents.

Reward loyal and participating customers, etc.

So, SEO and SMO are techniques that can be done easily through professional understanding and implementation, they also give long term solutions to problems, which yields good results in Digital marketing, if done right. Knowing which of the techniques to use depends on your business goals and objectives. You can use the two, it all depends on you!


Digtal Marketing


The rise of Digital Marketing Messaging Platforms can be traced to times when business marketers noticed a shift of interest from the traditional type of media (Television, Radio, Newspapers, etc.), to a period where people spent many hours of the day on the web, surfing through the web, buying, selling, ordering or just casually chatting with friends.

As the rise of Digital Marketing strategies became more popular, it also gave consumers new platforms to have stronger voices and have views. The period of customer engagement was ushered in when businesses realized that their messaging attempts were bringing in a lot of responses and positive reviews that proved to be a good marketing strategy and performance ROI became easier to convert and calculate.

As a result, brands now started putting in money to get results, and currently, they still spend so much money on various digital marketing strategies, and now mostly on messaging platforms.

This is happening because customers are getting familiar with chatting and receiving needed answers immediately. Businesses can use these Messaging Platforms to deliver quality content, engage with customers and provide personalized customer care services all at once.

In delivering content, using Digital Marketing messaging platforms, it is necessary to ask and get familiar with the following question:

– Who your target audience/customers are?

-How the messaging platform service will add value to your customers?

-How you would want to deliver messages and respond to customers as an official brand? Etc.,

These Questions would help a business find a message Platform and technique that works best for their own business while relating with customers in a personal way to attain loyalty. In relating with customers in a personalized way as a business, it is important to understand that there is a form of anonymity that exists, two persons behind screens who know nothing about each other (distance barrier, language barrier, etc.,) may exist. Therefore, as a brand it is important to always know that this is a business-customer relationship only. Only engage with customers and proffer necessary solutions without getting unnecessarily familiar.

There are 4 Major Types of Digital Marketing Messaging Platforms, they are:

1)  Emails : it is a messaging Platform that allows business marketers to communicate with customers on product information or personal urgent issues that may be of help to the customer. It is the oldest form of messaging channels, that has transcended over the years even unto Digital Marketing and is still in vogue.

All it requires nowadays is for the business to have a customer database where all the email of their customers is located, this way it is easier to reach customers. Some brands have made it more creative and personal by sending celebratory messages to customers during holidays, festive seasons or their birthdays.

2) In-app Messages : These are messages that pop up when customers are using business apps. It does not require any technical skills but is operated by a bot software that immediately answers the questions of customers if there is any.

3) Push notifications : This type of Digital Marketing messaging platform allows notifications and messages to pop up on customers’ screens even if they are not using the business’s app or website. For a customer to receive push notifications, they must subscribe to receive such messages.

4)  News feed cards : This is a messaging channel that allows marketers to deliver content to consumers who are active on a business’s website or app, without even subscribing to receive the news feed.

Finally, the better a business brand maximizes the goodness of Digital Marketing messaging platforms, and how to use it effectively, the more the awareness and engagement around the brand increases. Business is about customer target and satisfaction,which will lead to Profit making with the right strategies. key into this digital trend


Digital marketing

We are currently in the Digital world. Digital technology has changed and affected everything humans do and relate with, from communication to development to education, to business and even to marketing. As a result, the businesses now have a sound understanding and grasp on how to utilize and maximize the Digital Marketing world to promote their brands and products.

Digital marketing has continuously changed and transformed how businesses develop with the use of Digital Marketing strategies. Before the digital age, the traditional types of advertising and marketing were used to reach a limited audience, but now with the boom of the internet and smart gadgets, it is reaching an even larger audience all over the world.

Digital marketing has helped to create a platform where everyone irrespective of business type, profit rate, popularity, can market their business to the world. In digital marketing, small scale businesses can also participate, irrespective of the cost because some digital marketing strategies are quite expensive, while others are budget-friendly.

 Here are 9 ways that Digital marketing has changed Business forever.

1.  Encouraged innovation: Digital marketing has broken grounds and made brands to become more innovative by thinking of new ways to engage their customers and improve their business. It is more than just creating products for customers, but it also involves transforming from time to time to always keep customers interested in your business. And with the various digital marketing strategies that exist, it is easy to do this.

2. Fostered business-customer relationships: Because of digital marketing, brands have used different strategies to create a more personal relationship with their customers. Whether through sending personalized emails, or through chatting with them, or through reposting them on the business social media page, digital marketing has improved and continued to fostered relationships. People now feel more connected to a brand and are even loyal to a brand name as a result.

3. Improved Transparency: In the digital world of today, customers want to know more about the brands they patronize and buy products from. For a brand to be transparent, it should be truthful in the way it represents itself online. Customers want to be aware of the products they use, so being transparent and legal as a brank is key.

4. Instant communication: For communication to be effective there should be feedback, so communication and feedback are key in running businesses in today’s world. There are now chat bots and instant messaging apps that enable business websites and social media pages to keep up with their customers and reply to their inquiries on time. Because people all over the world spend significant time online, it is necessary to make the most of the digital age and maximize its for profit purposes.

5. An influx of data: Digital marketing has given marketers room to have basic knowledge about their customers. It is important to have a database that tells you about your customers; who they are, their occupations, what their concerns are, how your product would help them, etc.

6. Brand influencing : With the rise of digital Techniques, businesses now use brand influencers to create awareness and engage customers. There is no longer a need to hire a celebrity and pay loads of money but it is now easier and relatively cheaper to use a brand influencer on social media platforms who have a huge following or high engagement rate to create awareness for a brand product.

7. Dynamism : Businesses now think of new ways to change their daily routine of distributing flyers or sending out marketers to the field. Now with the use of technology, it is easier and better to create attractive media that is a shift from the traditional ways of marketing.

8. Publicity: As a result of Digital Marketing, businesses now have an avenue to create publicity and awareness for themselves to the world. It is about using digital marketing strategies to the best use and knowing the best strategy that brings in more prospective clients for your business.

9. Social Responsibilities: Other than creating awareness alone for business, brands now use marketing to participate in social responsibilities. Providing help and support in developing and developed countries where some of their customers live.

In conclusion, if business brands want to be successful at this age, they need to invest time, money and energy into digital marketing. They need to be up to date with the ever-changing systems surrounding it and key into it and be aware of the strategy that works best for them. Engaging in digital marketing effectively gives you an edge over competitors.


digital marketing

Every Digital Marketing strategy is targeted at achieving success. Success in digital marketing can come in different ways, and can mean different things. Better online presence, improved brand image, increased website traffic, higher conversion rate, and increased profit margins are all indices of a company’s Digital Marketing success. It is always important to evaluate your company’s Digital Marketing success which would validate your existing Digital Marketing strategies, or otherwise. Regardless of the Digital Marketing strategies you employ in your marketing campaign,here are 5 steps involved in evaluating you company’s Digital Marketing success:

Evaluate and identify your company’s Digital Marketing goals :

It is necessary to identify and evaluate Digital Marketing strategies according to a company’s goals. Setting goals is very crucial, because without goals it is impossible to understand how effective a strategy was in a company. Some Digital Marketing goals are: The number of fans/followers on social media platforms, the number of social shares your company’s blog posts receives, inbound visitors from social media platforms, company name mentions on social media platforms, etc. The company’s image is to be developed using different strategies and ensuring that these strategies are effective enough. If necessary, add new goals and objectives, all in a bid to utilize Digital Marketing strategies.

Re-evaluate the company’s Target customer profiles:

A Good Marketing strategy is formed on a base of properly constructed customer profiles that highlight the features of the planned target customer profile of a company. Therefore, it is necessary to have a profile summary of the type of audience a company would be catering to, and tailor the strategy into what would be more beneficial to them and not just the company. It is also necessary to update this information from time to time, accommodate new customers.

Have a look at your company’s Digital Presence :

After evaluating the target audience, it is also important to know if the company is active on the right Marketing strategy/social media platforms that attracts the most customers. Questions like; Is the content of the social media message effective enough? Are the Social Media Tools being used appropriate? Does the marketing strategy and plans meet the client’s goals?

Evaluate the Company’s Marketing strategies :

Does the information and messages chosen for a strategy appeal to the specified target audience? How many times does the company’s Marketing material get circulated among users? If the Marketing message appeals to the target audience, there will be a high rate of performance with products and on social engagements. If there are no notable results, then it means that there is a disparity in the company’s messages and the interest of the customers.

Check the Company’s Digital Marketing ROI:

The final thing to evaluate in a company’s Online  Marketing strategies is the total ROI (Return on Investments). Calculating the exact profit returns can be quite difficult, but the data gotten is what is necessary. In measuring ROI, there are two variables involved, they are: The amount of money that has been invested into Digital Marketing campaigns, and the financial benefit of tracking conversations online.

5 Strategies to Drive Traffic From Instagram to your E-commerce Website

Lаunсhing a nеw E-соmmеrсе business is an еxсiting ассоmрliѕhmеnt. Even with quality рrоduсtѕ, hоwеvеr, уоur ѕаlеѕ mау fall flаt due to lоw раtrоnаgе frоm lоw traffic. lоw website trаffiс is оnе оf thе mаjоr сhаllеngеѕ fасing реорlе whо run оnlinе buѕinеѕѕеѕ.

If that’s thе саѕе, thеn уоu might wаnt tо tаkе a lооk аt рrоvеn ѕtrаtеgiеѕ to drive trаffiс tо уоur еCоmmеrсе website. Inѕtаgrаm iѕ knоwn fоr еngаgеmеnt and еѕtimаtеd аt аbоut 5x thаt оf Fасеbооk. But whаt уоu dоn’t knоw is hоw it excels at increasing product ѕаlеѕ, tоо, whiсh is whу it’s so imроrtаnt to mаkе thе mоѕt оf Inѕtаgrаm еCоmmеrсе ѕtrаtеgiеѕ. Instagram tорѕ thе liѕt оf ѕосiаl mеdiа рlаtfоrmѕ thrоugh whiсh уоu саn inсrеаѕе trаffiс. Here аrе 5 Strаtеgiеѕ to drive Traffic frоm Inѕtаgrаm tо Yоur E-соmmеrсе Wеbѕitе.

1. Bеgin with Audience Tаrgеting

Sеlесting your оbjесtivе iѕ thе first step in аnу social media аd campaign. This is реrtinеnt bесаuѕе ѕоmе things thаt ѕtаnd the test of timе, no mаttеr whаt уеаr it is оr what рlаtfоrm we’re tаlking аbоut.

The twо biggest drivеrѕ оf уоur соnvеrѕiоn rаtе include:
• Yоur audience tаrgеting.
• The оffеr you’re ѕеnding thеm.

Inѕtаgrаm аdѕ fеаturе the ѕаmе interest-based tаrgеting уоu’d use on Facebook tо rеасh nеw audiences who’ve never been tо your website оr еvеn еngаgеd with your рrоfilе bеfоrе.

Uѕing a similar approach, ѕifting thrоugh thе diffеrеnt dеmоgrарhiсѕ, intеrеѕtѕ, аnd еxсluѕiоnѕ, уоu саn аrrivе at уоur tаrgеt audience, аnd ѕizе thаt fitѕ within your budget.

Yоu ѕаvе the winning audiences аnd build out сlоѕеlу rеlаtеd lооkаlikе аudiеnсеѕ tо ѕсаlе уоur tор оf the funnеl rеѕultѕ.

2. Inсludе Уоur Website Link In Уоur Biо

Thе еаѕiеѕt wау tо drive trаffiс to уоur E-Commerce wеbѕitе frоm Inѕtаgrаm inсludеѕ a link tо your biо. You саn uрdаtе thiѕ link оn аnу раgе on уоur wеbѕitе аѕ оftеn as уоu wаnt.

Mоѕt of thе brаndѕ link tо their own hоmераgе аnd nеvеr dо сhаngе in it. Hоwеvеr, thе most revenue-driven brаndѕ frоm Instagram оftеn uрdаtе the linkѕ аnd then include a call-to-action in their роѕt that аѕkѕ uѕеrѕ tо click оn a link in their bio. A саll to асtiоn iѕ a muѕt and саn hеlр play big dividends in thе long run.

3. Bооѕt Е-Соmmеrсе Ѕаlеѕ With Instagram Shoppable Роѕtѕ

Yоu саn nоw drivе inсrеаѕеd trаffiс dirесtlу frоm Inѕtаgrаm tо уоur wеbѕitе оnсе uѕеrѕ сliсk оn уоur Inѕtаgrаm ѕhорраblе posts. Inѕtаgrаm rеlеаѕеd Shоррing tаgѕ fоr buѕinеѕѕ рrоfilеѕ in Mаrсh 2017; inсludеd thе nаmе аnd price оf thе itеm. Bу clicking оn thе tаgѕ, uѕеrѕ аrе tаkеn dirесtlу to уоur рrоduсt раgе. Inѕtаgrаm has аlѕо rеlеаѕеd a ѕераrаtе Shоррing tag fоr рrоfilеѕ, whiсh hаd thе ‘Shор” tag, which оnсе сliсkеd bу users, dirесtѕ thеm tо уоur project page whеrе thеу саn view уоur саtаlоg.

Onсе in уоur рrоduсt раgе, thеу саn have ассеѕѕ tо a rаngе оf itеmѕ whiсh thеу соuld сhооѕе frоm and рurсhаѕе directly thrоugh уоur ѕitе. Thеѕе Inѕtаgrаm ѕhорраblе роѕtѕ hаvе bееn рrоvеn tо inсrеаѕе trаffiс оn уоur Online Shooping website bу inсrеаѕing conversion rаtеѕ. Hоwеvеr, уоu should knоw thаt nоt аll itеmѕ аrе Instagram ѕhорраblе.

Aраrt frоm nоt ѕеlling illеgаl itеmѕ;
• Drugѕ (rесrеаtiоnаl оr рrеѕсriрtiоn)
• Alсоhоl
• Tobacco рrоduсtѕ оr раrарhеrnаliа thаt’ѕ rеlаtеd tо tоbассо use
• weapons, explosives, оr аmmunitiоn
• Animаlѕ
• subscriptions, digitаl рrоduсtѕ, оr digitаl соntеnt
• supplements deemed tо be unѕаfе
• аnуthing thаt infringes оn a trаdеmаrk оr соруright
• сurrеnсу (rеаl, virtuаl, оr fаkе)
• fuеl
• Autоmоbilеѕ
• Dаngеrоuѕ mасhinеѕ
• Sеxuаl оr “аdult” рrоduсtѕ
• аnуthing thаt рrоmоtеѕ gаmbling
• Mеdiсаl аnd hеаlthсаrе рrоduсtѕ
• аnуthing thаt iѕ оffеnѕivе, miѕlеаding, оr frаudulеnt аrе ѕtriсtlу рrоhibitеd frоm bеing ѕоld оn IG. If уоu аrе nоt ѕеlling аnу оf thеѕе рrоduсtѕ, уоu’rе еligiblе fоr ѕhорраblе роѕtѕ оn Inѕtаgrаm.

4. Reach Оut Tо Social Media Influencers In Уоur Niсhе

Pорulаr social media influеnсеrѕ hаvе thousands оf fоllоwеrѕ whо lооk out fоr thеir роѕtѕ еvеrу dау fоr reviews, trеndѕ, аnd ѕuggеѕtiоnѕ. Social media influеnсеrѕ аrе trеnd creators whо lеаd followers in whаt tо ѕее аnd dо. Tор influеnсеrѕ can еvеn сhаngе thе gаmе bу shifting thе mаjоritу оf thе mаrkеt thаt thеу аrе tаking thе lеаd. Rеасhing оut tо раrtiсulаr influеnсеrѕ on Inѕtаgrаm саn hеlр уоu build рорulаritу and ѕоmеwhаt validation on the nеtwоrk. By hаving such Influencers аdvеrtiѕе your brаnd, уоu саn leverage thеir influеnсе tо drive mаѕѕivе trаffiс tо уоur Online Shooping website.

5. Hаѕhtаgѕ

Hаѕhtаgѕ were оriginаllу a Twitter ‘thing’, Inѕtаgrаm ԛuiсklу fоllоwеd ѕuit with hаѕhtаg utilizаtiоn, аllоwing uѕеrѕ to соnnесt with оthеrѕ thrоugh kеуwоrdѕ. Bаѕiсаllу, keywords аrе аn offshoot оf targeted kеуwоrdѕ used bу ѕеаrсh еnginеѕ. Every buѕinеѕѕ ассоunt nееdѕ tо tаkе advantage оf thе роwеr of thе hаѕhtаg. Fоr соmраniеѕ not hashtagging, thеѕе lеаvеѕ роtеntiаl fоllоwеrѕ and e-commerce traffic оn thе tаblе. Inѕtаgrаm аllоwѕ up to 30 tаgѕ реr роѕt, hоwеvеr, it iѕ wise to limit thе hаѕhtаgѕ tо less thаn 10, in оrdеr tо rеtаin user interaction. Rеѕеаrсh has ѕhоwn thаt uѕing mоrе thаn 9 hashtags drаѕtiсаllу rеduсеѕ uѕеr intеrасtiоn. Tаking аdvаntаgе оf hashtagging iѕ a must fоr any buѕinеѕѕ ассоunt, but this nееdѕ to bе uѕеd their wiѕеlу in order to аvоid ѕраmming viewers аnd turning оff роtеntiаl customers.

In Conclusion

Taking аdvаntаgе оf thе роwеr of Inѕtаgrаm саn аnd will drivе trаffiс from thе ѕосiаl media рlаtfоrm to your еCоmmеrсе site. Knowing hоw to utilizе Inѕtаgrаm еffесtivеlу tо асhiеvе this gоаl is kеу. Following thеѕе fеw steps, wоuld dеfinitеlу improve ѕаlеѕ оn уоur E-Cоmmеrсе ѕitе, in thе lоng, оr ѕhоrt-run


Digital Marketing Strategy is a plan to approach Digital Marketing. It is the first thing to consider while you are stepping forward with the overall marketing strategy for your business. But do you really need a Digital Marketing strategy? Many business owners stumble on this question as they don’t have enough experience in this arena. However, we have come up with 10 reasons why you need a digital marketing strategy. Have a look at the points before you step forward.

Are You Directionless?

Many companies across the world still don’t make a Digital strategy to reach their goals. Even they don’t know what they want to achieve online. They are directionless here indeed. If you fall into this category, you should wait no longer. Remember, a smart digital strategy can bring you thousands of leads.

Don’t You Have a Relation with Your Online Audience?

Having a proper relationship with your online audience is an important factor to be successful in digital marketing. But if you don’t know your audience’s intent, you will fail to make a good relation with them. Consequently, you will lose a great portion of your possible leads. In fact, Digital Marketing strategy is essential to know what your audience’s intent is.

Do You Want to Cope with Your Competitors?

In this age of Digital Marketing, Business owners tend to build up a strong strategy to enhance their existence. As a result, to cope with your competitors, you must devote enough resources to Digital marketing. Otherwise, your competitors will make you down.

Do You Lack a Powerful Online Value Proposition?

A powerful online value proposition helps a business make existing and new customers loyal and engaging. In this case, a competitive content marketing strategy can be a great source to evaluate your audience. Remember, without having a powerful online value proposition, you can never know the traits of your audience.

Are You Disintegrated?

If you don’t integrate your marketing strategy, you will face a hard time to come out with success. Digital Marketing specialists say that Digital Media work best if it is integrated with traditional media.

Do You Know Your Customers Well Enough?

Many people go to Google Analytics to know the volumes of visits. As a result, they remain ignorant of the sentiment of visitors. But knowing the sentiment of your audience is a big factor as a successful marketing depends on it.

Do You Lack Enough People or Budget?

If you don’t have enough people or budget, you are likely to have a lack of great digital marketing skills in your team. And without having sufficient digital marketing skills, it is a hard way to respond to competitive threats.

Are You Wasting Money Through Duplication?

Many people around the world waste time and money through duplication. This is a usual fact, in large companies where different people of the companies go to different agencies for the same purpose. So, you just can’t relax even if you have enough resources.

Are You Not Agile Enough to Cope with the Trend?

The top online brands—Google, Amazon, Alibaba and Tesco—are taking new steps every day to keep their online existence powerful. You should be agile enough to cope with this trend.

Aren’t You Optimizing?

Many senior managers of different companies don’t approach to review and act on the website analytics though it is very significant for Digital Marketing. In this case, a careful marketer should act on the key aspects—user experience, search marketing, email marketing etc. —for the company’s overall progress.

Finally, you have come up with the most significant points—they are the greatest problems indeed—to consider when you are on the way to boost your sales by utilizing Digital Marketing. A proper Digital Marketing strategy includes all these points so that a Business can grow up online.