There is no doubt that when businesses invest in great content, they are actually investing in building a long-term traffic strategy. By consistently producing Quality Content relevant to a target audience, businesses can increase their chances of ranking higher than their competitors.
However, Great content is not as great when it is not well optimized. Content optimization is paramount for making content more attractive, useful and actionable to users. It allows you to make your content more in-depth and comprehensive; which is exactly what you need to drive more organic SEO traffic and increase your leads/sales.
Here are 3 steps to perfectly optimize any content :
1. PROPER USE OF KEYWORDS
Proper utilization of keywords plays a major role in content optimization. Making use of the right keywords and placing them in the right places will help you increase the ranking for those particular keywords. However, it important to give your readers a superb experience and not just stuff your content with too many keywords.
Aligning content with titles to match user intent and strategically placing other keyword variants with semantically related terms within titles, descriptions, subheadings, images’ alt tag & content body are key elements of content optimization. Placing your primary keyword in the page title and embedding the keyword in the meta descriptionhelps it stand out from the other search results, thereby increasing your click-through rate.
2. BE READER-FRIENDLY
The average attention span of humans is now shorter than ever before. Most people on the internet don’t don’t read, they scan. Therefore, it is important to optimize content for different sets of users – some users might be interested in learning while some others are interested in getting the answers fast.Content optimization ensures that your content is presented well and is engaging. This can be achieved by breaking the content into relevant subheadings, making more interesting parts of the content look prominent, providing quick and direct answers to users, using shorter sentences and breaking long paragraphs. This makes the content enjoyable to read and easily understood.
Furthermore, incorporating branded visuals and rich media content such as High-quality images, Infographics/data visualizations, videos, interactive content, Memes can effectively Optimize your content assets for better engagement. These visual are included to add value to the content and to make it look more appealing and inviting
3. TOPIC RELEVANCY AND CONTENT DEPTH
Content Optimization is most effective when the topic you have chosen for the content is relevant to your target audience. The more interested your target audience finds the subject matter, the better the result of the content optimization.What will make your content more link able is when you provide relevant content with unique value by including ideas or other content elements that your readers will rarely find elsewhere.
Your content must be targeted at delivering value, every piece of content that you create needs to give your target audience something that is worth linking to and sharing. You can also establish trust to users and search crawlers by citing/linking out to other credible and authoritative websites or entities. Focusing on topic depth, not just length ensures that content is searchable, shareable & linkable.
The main goal of content optimization is to make the content as useful as possible to the readers.If you need help optimizing your content or simply require a team to be in charge of all your content, then look no further. Contact our content marketing specialists at Webhoster today to discuss a custom content optimization plan for your business.