10 Components of a Trustworthy Site

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There’s lots of advice out there about how businesses need professional  websites. But what exactly does “professional” mean in this context? Primarily, it means that your site is trustworthy enough for people to make a purchase from. There are certain signals, some overt and some covert that show professionalism in a website and we’ll reveal 10 of them in this article. Page speedA site that loads too slowly will cause people to leave. Maile Ohye from Google says, “2 seconds... Read More

Monthly Newsletter

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One great way to stay in contact with past customers is to create a monthly newsletter. Newsletters aren’t just good for advertising. They’re also an excellent way to get email addresses for later email campaigns (e.g. sending coupons) and for letting customers know what has been going on with your business. But developing that newsletter the first few times can be tricky. Here’s what you need to know. Customers First If you want to keep your readers reading after their... Read More

SEO on Brand New Website

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A lot of SEO advice is geared toward sites that have been up for a while. But what about a brand new site? What needs to be done for SEO so a search engine can find your site quickly and start ranking? Here’s what you need to know. Finding your website Even before you think about ranking for keywords, the search engines need to know that your domain exists. In the past, you used to have to register your site... Read More

8 Things Website

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Developing a good website starts before you write the first line of code, or even before you get the domain. Careful planning at the start will save you from expensive problems or a poor performing website. There are eight things that all websites need at the start, and here they are. A clear domain A domain is the URL of your website, specifically the part before the last dot. In www.google.com, the domain is google. Domain names need to be easy... Read More

Content Marketing

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New business owners or entrepreneurs who haven’t tried internet marketing can find themselves overwhelmed. There is a whole lot to learn and it’s hard to tell where to begin or which pieces of advice to trust. The first place to start is education. We believe that content marketing is one of the simplest forms of marketing for a new business. Let’s explore what it is and how you can get started even if you’re a raw beginner. Marketing New businesses... Read More

Hiring a Professional Web Designer

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If you’re going to have a business these days, you need a website if you want to get the word out. Websites are the key advertising tool for small businesses. Everyone turns to their smartphones to find out what is in the local area,and not to the phone book (remember phone books?) TV or radio ads are too expensive and too hit-and-miss. A website is always up and advertising. So why would you ever skimp on creating your website? Yes,... Read More

Costs of Running A Website: Domain, Hosting, and Access

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All businesses need a website to sell goods and services or to advertise. But just how much does it cost? The answers vary, and for good reason. There are a lot of factors that can increase the cost of your website. Let’s take a look at the costs of a running one. Unavoidable Costs There are three costs that any business with a website cannot avoid easily. The first is the cost of your internet access. The second is the... Read More

5 Massive Mistakes to Avoid While Doing Keyword Research

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Keyword research is one of the most important steps for any search engine optimization campaign. The process of keyword research determines which keywords you should optimize to rank your website in the best possible way for your customers to find you. Hence, this process is a big factor for the overall success of your website as well as your online business. Therefore, it’s important to know what can go wrong if you do it incorrectly. You should consider the following... Read More