9 Ways Digital Has Changed Business Forever .

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Digital marketing

We are currently in the Digital world. Digital technology has changed and affected everything humans do and relate with, from communication to development to education, to business and even to marketing. As a result, the businesses now have a sound understanding and grasp on how to utilize and maximize the Digital Marketing world to promote their brands and products. Digital marketing has continuously changed and transformed how businesses develop with the use of Digital Marketing strategies. Before the digital age,... Read More

SEO and Your Digital Marketing Strategy .

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Digital Marketing

Digital Marketing strategies involve the effective use of Search Engine Optimization (SEO), to attract customers to the business via online platforms. What is SEO? Search Engine Optimization is a group of tools and tips that help a website rank higher in search engines results while driving traffic to the website and to the business. In digital marketing, when creating or updating a business’s website using SEO and keywords is important to be seen online. When search engines like Google, Bing,... Read More

A Marketer’s Guide to Crafting a Powerful Marketing Message .

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marketing message

In developing a good marketing message, communication must be effective; this means that the message should be one that the customers can identify with and that there can be feedback. Constructing and developing a marketing message is more than what most marketers think it is all about. So, What is a Marketing Message? A Marketing Message, is simply what you tell your customers when you are selling a good, product or service to them. The marketing message must have the... Read More

10 SEO Trends That Will Influence Digital Marketing.

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SEO Trends

  The internet is huge and booming, with Digital Marketing taking the center stage. Digital marketing is undoubtedly one of the most effective business marketing strategies today. As much as it has become important in business today, so has SEO Trends also become important. SEO plays major roles like attracting customers and visitors to the business website, to guests’ articles, blog posts, and other business-related content. In SEO, it is necessary to understand the rules that search engines like Google,... Read More

5 Steps To Evaluate Your Company’s Digital Marketing Success.

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digital marketing

Every Digital Marketing strategy is targeted at achieving success. Success in digital marketing can come in different ways, and can mean different things. Better online presence, improved brand image, increased website traffic, higher conversion rate, and increased profit margins are all indices of a company’s Digital Marketing success. It is always important to evaluate your company’s Digital Marketing success which would validate your existing Digital Marketing strategies, or otherwise. Regardless of the Digital Marketing strategies you employ in your marketing... Read More

What are the best lead generation channels to choose from?

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lead-genration

There are always advertisements online every day, sponsored or not sponsored content. Even on traditional media, there are always thousands of adverts. And most times, these adverts do not get as effective as they were intended for. In the light of this, tо gеnеrаtе ѕuссеѕѕful lеаdѕ for уоur sales tеаm аnd rеасh a соnѕtаntlу еvоlving аnd еluѕivе аudiеnсе, mаrkеtеrѕ muѕt bе Invеѕting thеir rеѕоurсеѕ in the mоѕt еffесtivе lead generation сhаnnеlѕ. Tо hеlр you rеасh уоur tаrgеt аudiеnсе аnd keep... Read More

Digital Mаrkеting Mаdе Simрlе : A Stер-bу-Stер Guidе

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Digital Marketing

As discussed in Part one, this part discusses other Digital Marketing strategies such as: Pay per click advertising, Paid search advertising, Conversion rate optimization (CRO), Content Marketing, and Affiliate Marketing. Pay per click advertising:  Also known as PPC, it is a Digital Marketing strategy that involves advertisers paying, when each one of their advertisement is clicked by a customer/user. Search engine advertising is a popular form of PPC, where advertisers bid for their advertisement placement on a search engine (Like... Read More

The 4 Ps of SEO & Digital Marketing

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Marketing mix

Search Engine Optimization (SEO) is оnе of thе most еffесtivе digitаl mаrkеting ѕtrаtеgiеѕ. It is a process оf gеtting thе best, mоѕt rеlаtеd results on ѕеаrсh engines, Google, Bing, Yаhоо, еtс. SEO iѕ a ѕtrаtеgу under digital mаrkеting аnd it helps buѕinеѕѕеѕ, brands tо knоw which рrоduсtѕ аrе mоѕt popular on ѕеаrсh engines bаѕеd on kеуwоrdѕ. The four P’s of SEO and digital marketing, are: 1.Product: This is also called a service. It is the most important selling feature in... Read More