As an entrepreneur looking to grow your small business, having a website is a tool to drive traffic to your product/service page, build credibility, and increase sales. It is therefore important that every business pays attention to their website.

Here are a few things to consider when building a website.

Need for speed:

Google recommends that the load time for a site should not exceed 2 seconds, so if your website doesn’t load within this time, you may lose customers, which can hinder business growth. Some reasons your website is not loading fast are:

• Size of the media
• Excessive HTTP requests
• JavaScript Issues
• Error in coding, and many more.

Once you can increase the speed of your website, it will improve its efficiency and increase the time visitors spend on your site. This will help improve conversion rate, increase online sales, and grow your business.

Use simple designs:

To get the best result from your website, ensure it’s not cluttered with complicated designs that make it difficult for your visitors to focus on the content on your page. It is important to use simple designs that improve customers’ retention of the information on your page. By so doing, you will enhance the user experience, remove the salesy feeling from your page and improve the conversion rate.

A simple design will also increase website speed, which is a major factor in the functionality of your website. Also, you can improve brand credibility by using simple designs that visitors can easily remember, enabling them to return to your website. This can increase online sales and grow your small business.

Make it Mobile friendly:

As a small business, you can’t assume that all your visitors are desktop users. With the increasing number of mobile users, it is important to consider them when building your website if you want to grow your small business. . Google’s algorithm prioritizes mobile-friendly websites which results in increased traffic to the site, enhanced brand visibility, and increased online sales.

A mobile-friendly website enables users to engage with your brand across all mobile devices. This has also proven to lower bounce rates. To grow your small business, ensure that you optimize your site for mobile to make it easy for your target audience to find your brand.

Have a clear call to action:

I understand that you have used simple designs to make it easy for visitors to get information from your site, but don’t assume that your visitors know what to do at every stage on your page. Therefore, it is important to use a call to action.

A call to action is used to encourage and guide your visitors to take the next step. It could be a button or a direct word.

Tips for writing a good CTA

• Use words that provoke emotions
• Make it clear
• Create a sense of urgency
• Offer incentives
• Agitate on the problem and offer the solution

A good CTA can increase online sales and help grow your small business

Optimize for SEO:

To grow your small business, you need to ensure you are visible to your target customers when they search for keywords related to your business online. It can achieve these through search engine optimization (SEO)

 How to optimize your website for SEO.

• Conduct keyword research
• Use keywords in your content
• Publish valuable content
• Optimize your images
• Use keywords in permalinks
• Increase your site speed
• Make your site mobile friendly

SEO can improve your conversion rate by directing qualified visitors to your website when they search for keywords relevant to your business. With these, you can increase online sales and grow your business.

Have a good CMS:

A content management system helps you create and manage content on your page. A good example is WordPress. If you want to grow your small business, there is the need to publish relevant content that will engage and inform your visitors. With a good CMS, you can effectively use your content to engage your visitors, improve conversion rate, increase online sales, and grow your business.

Make it easy to navigate:

Your website aims to help visitors find relevant information about your product or service, but you may forfeit that if they can’t navigate your site with ease. When your site is easy to navigate, it enables your visitor to find content on your page quickly. Remember, several things are seeking the attention of people online, so the easier it is for visitors to use your page, the better your conversion rate.

Collect email addresses:

What is the point of generating tons of traffic to your website with no plan of retention? It is therefore important that you get your visitors’ email addresses to enable you to send personalized messages on updates about your product or services. When a person gives you their details, they are giving you permission to send them messages (not spam). This is a good way to increase online sales and grow your small business. How can you collect email addresses on your website?

• Use a lead magnet
• Call to action
• Offer incentives
• Email Pop up
• Give something valuable for free

Add contact information:

Your contact details should include a telephone number, email addresses, social media pages, and office location (if you have one). This is necessary because it helps your visitors reach out to you easily. Your social media pages will help increase customer retention. For example, when a visitor lands on your website and clicks on your social media link, it directs them to your page. A visitor can choose to follow your page immediately, which means they will start seeing your update.

This is an excellent way to convert visitors to buyers, which can help grow your small business.

Use a reliable server hosting provider:

To grow your small business with your website, you need to ensure you provide quality service to your visitors. Having a reliable server hosting provider is essential for improved site performance, better security, and increased web speed, amongst others. 

Webhoster.ca is an expert web solutions agency that offers reliable server hosting services at an affordable price that suits your business type. If you want to get the best result from your website and grow your small business, contact Webhoster.ca now and thank me later