Due to COVID-19 stay-at-home orders, many persons who had never shopped online before are active shoppers. You may get more sales and foster customer loyalty with these trends by employing some basic strategy and marketing techniques. 

Choose a couple from our list that will work best for your business before getting started. 

To get more sales, you need to understand your target audience 

To make the appropriate decisions about your products and marketing strategy, you need to understand your ideal customers. When you have a physical location, you may speak with your customers there to learn what they find appealing. You must actively take steps to learn about your ideal customers when they are online, this will help you connect with them better and answer questions that may help you get more sales 

You can find buying trends and preferences by employing analytics tools in your point-of-sale (POS) system and online store. While nothing can replace a face-to-face discussion, you still have numerous options, including emails, social media platforms, and phone calls, to ask questions to learn about your potential consumers. 

Find your unique selling proposition 

What can you provide that no other person can’t? What is the background of your business, your offerings, and you personally? 

Once you know what makes your business different, you need to elaborate your marketing message based on it. It can be mentioned in your tagline, shown prominently on your home page, and promoted in all digital marketing campaigns. You may offer customers a cause to visit your online store and, more crucially, buy your product by basing your marketing strategy and efforts on that uniqueness. 

Keep SEO in mind to get more sales

Customers can walk directly up to your kiosk or storefront in a brick-and-mortar establishment. With an online store, you must assist customers in finding you. You should concentrate on raising your search engine ranking for keywords that buyers use to find your business. Search accounted for 65% of all eCommerce engagements, according to a 2019 Statista report. Setting up your website and pages for SEO is simple and webhoster.ca can get it done for you. This is a means to reach your ideal customers, engage them and make them buy your products to help you get more sales 

Create content 

When customers have a question, they head to Google and look for the answer. You will aid customers in finding your product through search engine optimization SEO by producing content that offers them engaging and relevant information. Write about typical problems or effective ways to use your products rather than your products themselves. Make sure to publish fresh posts frequently because search engines give priority to pages that offer content constantly. This is a digital marketing tactic that helps your business get more sales 

Use email marketing to engage with customers and get more sales

Email marketing may seem old-school, but it is an effective tool to get more sales in your business.  You can simply communicate sales, new products, or services, and share updates with existing and potential customers through email by utilizing an eCommerce platform that automatically harvests email addresses. Also, by providing a blog subscription option, you can also get more email addresses. To keep in touch with your customers on a regular basis, think about launching an email newsletter, this is an effective means to connect with your customers and get more sales 

Design a simple checkout process 

Even though it’s a component of the user experience, the checkout process is a major barrier to getting more sales and needs to be paid attention to.  Allow customers to checkout as a guest so they can make purchases without completing lengthy forms.  

To avoid overwhelming the customer with buyer information fields, divide the checkout process into many pages or an expanding page. The text should be brief and straight to the point. Use commonplace language and symbols, such as the “Buy” button and the shopping cart image. When properly done can increase online sales 

Select the right eCommerce platform for your needs 

Your customers can quickly navigate your site by selecting a platform with an easy-to-use interface and administration tools.  This will help drive more sales and grow your business. You can contact webhoster.ca to create a functional eCommerce store that enables customers to make payments online without your involvement. 

Put customer reviews on product pages 

Although it could be disturbing to allow customers to post both positive and unfavorable remarks about your products on your page, doing so can help you get more sales.   

Additionally, if a product receives negative feedback frequently, you should either fix the problems or stop selling it. Allow users to contribute comments in addition to star ratings when adding reviews. Customers should be able to submit reviews as easily as possible. Use an eCommerce platform that already has the capability integrated, you can contact webhoster.ca for more info 

Focus on customer service 

Excellent service is valued by customers.  Create a contact page for your website that makes it apparent how to get in touch with you. Include your phone number, email address, and, if you have one, a chat link. Add a FAQ page to your website to help users find answers quickly. 

The most crucial thing is to reply right away when customers contact you. Use the medium to build a strong connection with both your existing and potential customers as face-to-face interaction with online shoppers is not feasible. 

Be active on social media 

You can attract new clients to your store and foster customer loyalty by continuously providing information that is appealing to your target audience through your social media platforms. 52 percent of all online brand discovery, according to a study by Hootsuite, still takes place in open social feeds. Share stunning images and videos of your products being utilized on Instagram. After all, 92% of Instagram users claim to have followed a company, visited its website, or purchased a product because they saw it on the social media platform. 

Your customers can purchase directly from social media posts when they find something they like if you put a clear call to action and link your social media accounts to your store. You can send clients to a straightforward checkout page where they may purchase a product with a credit or debit card, Apple Pay, or Google Pay. Furthermore, Instagram Shoppable posts enable users to buy products directly from their newsfeed, without ever leaving the application.  

Contact webhoster.ca to set up a functional eCommerce store and website for your business that is optimized to attract your ideal customers, engage them and convert them to buying customers. This will increase your online sales and build loyalty with customers