AdWords’ price extension allows you immediately grab your potential customer’s attention right at the exact moment they are searching for your products/services. Effectively utilizing these price extensions is a strategy that allows you to showcase your product or services and would help you drive more qualified clicks to your website.
However, to experience desired growth in your business using AdWords’ price extension, you need to ensure that the information you provide is relevant to your keywords and consistent with the kinds of products or services you are advertising. Yоuсаn set up price extensions асrоѕ ѕаnу оf thеѕе саtеgоriеѕ: lосаtiоnѕ, еvеntѕ, brands, nеighbоrhооdѕ, рrоduсt саtеgоriеѕ, рrоduсttiеrѕ, ѕеrviсе categories, ѕеrviсеtiеrѕ and ѕеrviсеѕ.
AdWords’ price extension displays as rows and each row feature the description and prices of a specific product or service. Each price is linked to a corresponding landing page where prices can be adjusted to reflect temporary sales prices or sales promotion.
Here is how to capture searchers using AdWords’ price extension:
1. DELIVER USEFUL INFORMATION
It is important for you to customize your extensions to deliver the most helpful information for your potential customer’s queries. Delivering valuable information puts you in the position to deliver great experience to your potential customers. You can achieve this by applying for price extensions at ad group, campaign or account levels
2. PRICING OFFERS MUST BE SPECIFIC AND APPEALING TO USERS
To effectively captivate potential customers, you need to offer attractive pricing based on user’s search. The most specific application of extension always takes precedence, therefore it is important that your offers must be specific and sophisticated enough to attract customers. You also need to segment your offers into different levels by providing more general information about your offerings at the account or campaign level, and more detailed information at the ad group level
3.USE THE RIGHT LANDING PAGE
You need to ensure that immediately searchers click on an item, they are instantly directed to a unique landing page that clearly shows the breakdown of the price you indicated in your extension. Each unique landing page must have detailed information about your offer and pricing that makes purchasing decision easy for potential customers.
4. UTILIZE A TRACK TEMPLATE TO YOUR PRICE EXTENSION
It is important for you get real-time feedback to know if your price extension in meeting the needs of potential customers. You can use the information derived from tracking to reevaluate and optimize your marketing strategy. For cases where you notice worse performance than standard clicks, carefully evaluate and identify areas that need to be fixed.
5. SCHEDULE YOUR EXTENSION FOR THE MOST RECENT OFFERINGS
Your AdWords account must reflect the absolute latest and greatest offerings on your site. For cases where you have seasonal products/ services, keep them fresh and relevant for the season. Additionally, if you’ve recently added a new premium product tier,ensure it is reflected in your extension.
CONCLUSION
Incorporating AdWord price extension provides more opportunity to surface useful information to searchers and can help you drive more qualified clicks to your website.
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