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What can a website do for your business?

Having a web presence can be an instrumental business tool, as important as any other contact information or advertising you create.

Your website may just be a place for customers to locate your business and find out your contact information. But through your website you can also showcase your products, improve sales and provide information that can save you and your staff time for other tasks.

There are a few essential steps to getting started with a website. First and foremost, think about your present customer or client and what they would need to find on your website to improve your relationship. Make your goals simple to start.

Look at similar businesses’ websites and see what you like about their sites. Ask your best customers what they would find useful about going to a business website. Maybe you think your business is not geared to the Internet. Make no mistake-there is room for any business on the web, even if it is to create a simple online address, or to get potential clients to interact with your business through surveys, polls, forms and contests.

If you are looking to generate sales or attract more customers, your website can act as would any type of advertising-it can bring more people to you, with increased possibility of sales. Tools such as shopping carts for online shopping, catalogue or category pages can help you in this goal.

Domain Name

A domain name is your online address, or identity. As a business this can be your company name or even product name. The first part of the domain name is the label, followed by a dot, followed by the extension, such as com or net. Choosing and registering your domain name is the first step in creating your online presence, and essentially holds a place for you in Cyberspace until you are ready to launch your website.

Web Design

When it comes to the design process for your site, many options are open to you. You can use a template that shows you a setup of some basic pages, and fill in the template with your company logo, photos or illustrations (i.e. generic photos or actual photos or maps from your business) plus text that explains your business, products and services and where to locate them.

There is a lot you can do with web design but it is important to keep the look of your website consistent with your storefront business or your other advertising materials. Keep in mind that your website is an opportunity to create a great branding and marketing tool for your corporate identity.
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